LocaliQ vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 9.0 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Omnisend
Score 8.0 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$0
Pricing
LocaliQOmnisend
Editions & Modules
No answers on this topic
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
LocaliQOmnisend
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.Omnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
LocaliQOmnisend
Considered Both Products
LocaliQ
Chose LocaliQ
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the …
Chose LocaliQ
Those platforms are self-served, and I have no time to dedicated to just get to the bottom of each one of them.
Chose LocaliQ
I have always used Local IQ and have been so satisfied I have never shopped around for another product.
Chose LocaliQ
LocaliQ was chosen for its comprehensive marketing capabilities, combining localized targeting, digital and print ads, and automated optimizations. While other platforms excel in specialized areas, LocaliQ provided a well-rounded solution tailored to our company goals of …
Chose LocaliQ
We chose LocaliQ above a few other sites because they appeared to be the most professional and have the most knowledgable team. They worked with other businesses in our industry and we felt comfortable experimenting with their services. They provided a professional presentation …
Chose LocaliQ
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes.
Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around …
Chose LocaliQ
Many of my clients have dabbled in Google Adwords then realize they don't want to handle this themselves.
Chose LocaliQ
We had not used other products prior to our use of LocaliQ products.
Chose LocaliQ
I did not investigate other platforms. My org has had a relationship with LocaliQ prior to my arrival, so I continued that partnership. I guess it's worth adding, we comparison shopped with two other local agencies but the pricing was much better with LocaliQ.
Chose LocaliQ
I prefer the personal relationships that have developed over the years working with LocaliQ. I like that I have a contact person that I can communicate with directly as opposed to a chat or support ticket.
Chose LocaliQ
It was a disaster of a launch, and we quickly ended it. I hope it has got better, and we will, at some point, start a new chatbot with one of our existing relationships.
Chose LocaliQ
Wix was very do it yourself. LocaliQ is done for you.
Chose LocaliQ
When we review different companies to use for the next year, LocaliQ always stands out against the rest due to the amount we get for the amount of money we spend.
Chose LocaliQ
I have not used other products as the last marketing company did not review our information with us.
Chose LocaliQ
Tried a couple of other marketing companies, none of which can compare to LocaliQ in terms of capabilities and results.
Chose LocaliQ
  1. ReachLocal is relatively cost-effective when compared with HubSpot
  2. It has all the must-have services for your website and campaign management
Chose LocaliQ
I haven't used any competitors listed, but I am familiar with GTMA and have worked with them. Their advertising strategies have been more robust, and I prefer their Google ads and Facebook ads methods over ReachLocals. I like ReachLocals basic report functionality over GTMA's. …
Chose LocaliQ
I have only used website developers in the past and haven't used any marketing companies.
Chose LocaliQ
We used Demandforce prior to moving to ThriveHive. I believe that ThriveHive is just a better overall value in terms of pricing, services and of course the personal guidance you get by having a dedicated coach.
Chose LocaliQ
ThriveHive offered the most features at the best price when I set up my site. The ongoing support is great as well.
Chose LocaliQ
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits …
Chose LocaliQ
There are other vendors trying to sell their products. We have maintained business with ReachLocal due to their great customer service.
Omnisend
Chose Omnisend
I’ve used other platforms in the past, but once I started using Omnisend, I knew I didn’t want to switch. No doubts. It’s always evolving, always on track.
Chose Omnisend
Omnisend was easier to use than Mailchimp from a non techy user.
In my opinion, the change in ownership of Mailchimp has resulted in drastic, draconian and totally over the top reaction against loyal ethical customers without care or concern.
Chose Omnisend
For email campaigns we use Omnisend since the beginning. For product reviews, we used to have Yotpo app but we got rid off it as it got expensive with volume increase on our platform. Also, they did not consider our custom domain request. So, we switch to Omnisend for that as …
Chose Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it …
Chose Omnisend
I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other …
Chose Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
Chose Omnisend
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create …
Features
LocaliQOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
Ratings
3% above category average
Omnisend
7.2
Ratings
10% below category average
WYSIWYG email editor7.30 Ratings8.10 Ratings
Dynamic content6.60 Ratings5.20 Ratings
Ability to test dynamic content8.00 Ratings8.20 Ratings
Landing pages6.70 Ratings9.10 Ratings
A/B testing8.00 Ratings8.10 Ratings
Mobile optimization7.30 Ratings8.60 Ratings
Email deliverability reporting9.00 Ratings6.60 Ratings
List management7.10 Ratings6.10 Ratings
Triggered drip sequences8.60 Ratings4.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.6
Ratings
12% above category average
Omnisend
-
Ratings
Lead nurturing automation8.40 Ratings00 Ratings
Lead scoring and grading6.70 Ratings00 Ratings
Data quality management8.20 Ratings00 Ratings
Automated sales alerts and tasks7.20 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
Ratings
5% below category average
Omnisend
-
Ratings
Calendaring9.50 Ratings00 Ratings
Event/webinar marketing6.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
Ratings
16% above category average
Omnisend
-
Ratings
Social sharing and campaigns8.10 Ratings00 Ratings
Social profile integration7.60 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
8.0
Ratings
16% above category average
Omnisend
6.6
Ratings
15% below category average
Dashboards7.80 Ratings5.60 Ratings
Standard reports8.10 Ratings5.60 Ratings
Custom reports8.20 Ratings8.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
Ratings
33% above category average
Omnisend
-
Ratings
Customizability9.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
LocaliQ
-
Ratings
Omnisend
9.2
Ratings
14% above category average
Link Tracking00 Ratings9.20 Ratings
Image Validation00 Ratings9.20 Ratings
Inbox Display00 Ratings9.20 Ratings
Email Previews00 Ratings9.10 Ratings
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LocaliQOmnisend
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Score 8.7 out of 10
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Mad Mimi
Score 10.0 out of 10
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Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
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Kentico Xperience
Score 8.1 out of 10
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Score 9.4 out of 10
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User Ratings
LocaliQOmnisend
Likelihood to Recommend
8.9
(0 ratings)
5.8
(0 ratings)
Usability
8.5
(0 ratings)
8.4
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
Product Scalability
8.5
(0 ratings)
-
(0 ratings)
User Testimonials
LocaliQOmnisend
Likelihood to Recommend
LocaliQ is phenomenal at s multichannel marketing approach. It is incredibly effective and efficient to run all of these simultaneous campaigns through one company. As a small nonprofit, we would not have been able to have the reach LocaliQ gave us if we had opted to use multiple companies. It would have been too much for our staff to handle.
Read full review
So, when everything goes smoothly, all companies seem great. But the real test comes when things go wrong — that’s when you see a company’s true face and values.
Not so long ago, we, as a company, ran into some serious issues: domain reputation problems, bugs in our email programs, and more. And of course, all of this happened right in the middle of a newsletter campaign — perfect timing, right?
But here’s the thing: the Omnisend team and their local partners are absolute professionals. I’m not super technical, and a lot of the behind-the-scenes stuff is beyond me, but the support team guided me step by step with patience, clarity, and real-life examples throughout the whole investigation process.
I’m genuinely happy I chose this platform. No matter what the issue was or what caused it, they treated it like their own and committed to helping me solve it.
Polite. Fast. Warm. Professional.
That’s the standard Omnisend sets — and it's a tough one for competitors to match.
I also want to give a personal thank you to Baarath — we exchanged quite a few emails, and he really stood out. While support shifts change, he became my support superhero.
All the best to the Omnisend team — keep doing what you do!
Read full review
Pros
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Read full review
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
Read full review
Cons
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
Read full review
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Read full review
Usability
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
Read full review
Support Rating
No answers on this topic
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
Read full review
Alternatives Considered
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
Read full review
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Read full review
Scalability
As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
Read full review
No answers on this topic
Return on Investment
  • Local print advertising enhanced our community presence and strengthened brand loyalty.
  • The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
  • Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.
Read full review
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
Read full review
ScreenShots

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting