LocaliQ vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 9.0 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month (1 user)
Pricing
LocaliQSpokal
Editions & Modules
No answers on this topic
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
LocaliQSpokal
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Community Pulse
LocaliQSpokal
Considered Both Products
LocaliQ
Chose LocaliQ
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the …
Chose LocaliQ
Those platforms are self-served, and I have no time to dedicated to just get to the bottom of each one of them.
Chose LocaliQ
I have always used Local IQ and have been so satisfied I have never shopped around for another product.
Chose LocaliQ
LocaliQ was chosen for its comprehensive marketing capabilities, combining localized targeting, digital and print ads, and automated optimizations. While other platforms excel in specialized areas, LocaliQ provided a well-rounded solution tailored to our company goals of …
Chose LocaliQ
We chose LocaliQ above a few other sites because they appeared to be the most professional and have the most knowledgable team. They worked with other businesses in our industry and we felt comfortable experimenting with their services. They provided a professional presentation …
Chose LocaliQ
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes.
Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around …
Chose LocaliQ
Many of my clients have dabbled in Google Adwords then realize they don't want to handle this themselves.
Chose LocaliQ
We had not used other products prior to our use of LocaliQ products.
Chose LocaliQ
I did not investigate other platforms. My org has had a relationship with LocaliQ prior to my arrival, so I continued that partnership. I guess it's worth adding, we comparison shopped with two other local agencies but the pricing was much better with LocaliQ.
Chose LocaliQ
I prefer the personal relationships that have developed over the years working with LocaliQ. I like that I have a contact person that I can communicate with directly as opposed to a chat or support ticket.
Chose LocaliQ
It was a disaster of a launch, and we quickly ended it. I hope it has got better, and we will, at some point, start a new chatbot with one of our existing relationships.
Chose LocaliQ
Wix was very do it yourself. LocaliQ is done for you.
Chose LocaliQ
When we review different companies to use for the next year, LocaliQ always stands out against the rest due to the amount we get for the amount of money we spend.
Chose LocaliQ
I have not used other products as the last marketing company did not review our information with us.
Chose LocaliQ
Tried a couple of other marketing companies, none of which can compare to LocaliQ in terms of capabilities and results.
Chose LocaliQ
  1. ReachLocal is relatively cost-effective when compared with HubSpot
  2. It has all the must-have services for your website and campaign management
Chose LocaliQ
I haven't used any competitors listed, but I am familiar with GTMA and have worked with them. Their advertising strategies have been more robust, and I prefer their Google ads and Facebook ads methods over ReachLocals. I like ReachLocals basic report functionality over GTMA's. …
Chose LocaliQ
I have only used website developers in the past and haven't used any marketing companies.
Chose LocaliQ
We used Demandforce prior to moving to ThriveHive. I believe that ThriveHive is just a better overall value in terms of pricing, services and of course the personal guidance you get by having a dedicated coach.
Chose LocaliQ
ThriveHive offered the most features at the best price when I set up my site. The ongoing support is great as well.
Chose LocaliQ
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits …
Chose LocaliQ
There are other vendors trying to sell their products. We have maintained business with ReachLocal due to their great customer service.
Spokal
Chose Spokal
Spokal combines the most important and vital functions you need when running a WordPress based website. While the other tools overlap with some functionality they don't do all at once. I love to get hints and new blog content advice by Spokal and the scheduling possibilities …
Chose Spokal
With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!
Chose Spokal
Know and like Hubspot. Its solid but may be cost prohibitive for some firms. It also has bit of a learning curve and 3rd party skills are not cheap if you need help from external agencies. Looked at Orbtr - this is an excellent product, also wordpress based. Looked at Leadius. …
Chose Spokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to …
Features
LocaliQSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
Ratings
3% above category average
Spokal
9.2
Ratings
19% above category average
WYSIWYG email editor7.30 Ratings9.00 Ratings
Dynamic content6.60 Ratings10.00 Ratings
Ability to test dynamic content8.00 Ratings8.00 Ratings
Landing pages6.70 Ratings10.00 Ratings
A/B testing8.00 Ratings9.00 Ratings
Mobile optimization7.30 Ratings10.00 Ratings
Email deliverability reporting9.00 Ratings8.00 Ratings
List management7.10 Ratings9.00 Ratings
Triggered drip sequences8.60 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.6
Ratings
12% above category average
Spokal
9.5
Ratings
20% above category average
Lead nurturing automation8.40 Ratings10.00 Ratings
Lead scoring and grading6.70 Ratings10.00 Ratings
Data quality management8.20 Ratings10.00 Ratings
Automated sales alerts and tasks7.20 Ratings8.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
Ratings
5% below category average
Spokal
9.0
Ratings
20% above category average
Calendaring9.50 Ratings10.00 Ratings
Event/webinar marketing6.00 Ratings8.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
Ratings
16% above category average
Spokal
9.0
Ratings
18% above category average
Social sharing and campaigns8.10 Ratings9.00 Ratings
Social profile integration7.60 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
8.0
Ratings
16% above category average
Spokal
9.3
Ratings
24% above category average
Dashboards7.80 Ratings10.00 Ratings
Standard reports8.10 Ratings10.00 Ratings
Custom reports8.20 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
Ratings
34% above category average
Spokal
9.3
Ratings
22% above category average
Customizability9.00 Ratings10.00 Ratings
API00 Ratings9.00 Ratings
Role-based workflow & approvals00 Ratings10.00 Ratings
Integration with Salesforce.com00 Ratings9.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.00 Ratings
Integration with SugarCRM00 Ratings8.00 Ratings
Best Alternatives
LocaliQSpokal
Small Businesses
Thryv
Thryv
Score 8.7 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQSpokal
Likelihood to Recommend
8.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(0 ratings)
Usability
8.5
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
9.3
(0 ratings)
Product Scalability
8.5
(0 ratings)
-
(0 ratings)
User Testimonials
LocaliQSpokal
Likelihood to Recommend
LocaliQ is phenomenal at s multichannel marketing approach. It is incredibly effective and efficient to run all of these simultaneous campaigns through one company. As a small nonprofit, we would not have been able to have the reach LocaliQ gave us if we had opted to use multiple companies. It would have been too much for our staff to handle.
Read full review
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Read full review
Pros
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Read full review
  • Very clear interface that easily guides you through the necessary steps to post content.
  • Great customer service!
  • Keyword recommendations that are helpful in creating content.
Read full review
Cons
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
Read full review
  • Allowing the import of audience/customers from Mailchimp or ActiveCampaign (they are working on this as we speak)
  • The unique visitors number is different in Spokal from Google Analytics. Not sure why this is.
  • The blog editor is better in Wordpress, so I end up creating my posts directly on my Wordpress site rather than through Spokal. I'll try this again but I had an easier time creating the post in my Wordpress site.
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Likelihood to Renew
No answers on this topic
Best combined product I've seen so far to run a WordPress based website. When it comes to solutions that replace multiple others and even to the combined feature set, it's a no brainer to start using that solution. Spokal is one of these tools I felt to have found that I want to use every day as it saves a ton of time.
Read full review
Usability
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating
No answers on this topic
The guys at Spokal listen and act upon every single message I send. Nothing escapes their attention and they always seem delighted to be going out of their way for me and deliver outstanding customer service - probably the best I've ever received. That's no exageration, they show a genuine care for feedback and a practical approach to executing requests. When you see something you've suggested being implemented into the software you're using, there is no greater indicator that somebody is listening. Great guys, can't praise them enough.
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Alternatives Considered
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
Read full review
Know and like Hubspot. Its solid but may be cost prohibitive for some firms. It also has bit of a learning curve and 3rd party skills are not cheap if you need help from external agencies. Looked at Orbtr - this is an excellent product, also wordpress based. Looked at Leadius. A swedish company that has a very solid looking platform leaning more towards the hubspots but somewhat more affordable
Read full review
Scalability
As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
Read full review
No answers on this topic
Return on Investment
  • Local print advertising enhanced our community presence and strengthened brand loyalty.
  • The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
  • Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.
Read full review
  • More engaged Twitter following
  • We procured a client because of our blogging & Spokal's platform to marketing the blog posts on social media
Read full review
ScreenShots

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.