Looker Studio

Looker Studio

295 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Looker Studio	Score7.6 out of 10	N/A	Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.	$9 per month per user per project

Pricing

Looker Studio

Looker Studio Pro: $9
per month per user per project
Looker Studio: No charge

Pricing Offerings
Looker Studio
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Looker Studio
Considered Both Products	Google Verified User Chose Looker Studio The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database … Incentivized Helpful? Maria Sergeeva UX and Content Designer in Marketing at Career Pathway Institute (Non-profit Organization Management, 51-200 employees) Chose Looker Studio I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and … Incentivized Helpful? Shelby Kolb Data Analyst at PlayStation (Entertainment, 1001-5000 employees) Chose Looker Studio Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. … Incentivized Helpful? Verified User Chose Looker Studio We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it. Incentivized Helpful? Verified User Chose Looker Studio The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard … Incentivized Helpful? Verified User Chose Looker Studio Easy availability and accessible with Google suits. Sharing is smooth. Incentivized Helpful? Verified User Chose Looker Studio Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my … Incentivized Helpful? Artyom Ashigov Risk Business Analyst in Marketing at Sportion (Information Technology & Services, 1001-5000 employees) Chose Looker Studio We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to … Incentivized Helpful? Mukul Saxena Associate Project Manager in Information Technology at SDG Corporation: IT Security and Risk Management Solutions (Information Technology & Services, 501-1000 employees) Chose Looker Studio In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc. A… Incentivized Helpful? German Delgado Head of V Sales in Sales at Go Virtual (Automotive, 51-200 employees) Chose Looker Studio Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful, Incentivized Helpful? Verified User Chose Looker Studio Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating. Incentivized Helpful? Verified User Chose Looker Studio Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its … Incentivized Helpful? Rachel Walters Director of Financial Operations in Finance and Accounting at GayTravel (Marketing & Advertising, 11-50 employees) Chose Looker Studio We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools. Incentivized Helpful? Akhilesh Arya Assistant Professor at Geetanjali Institute of Technical Studies, Udaipur (Higher Education, 51-200 employees) Chose Looker Studio Well this tool is free that's the primary reason of using it more often. Microsoft Power BI doesn't have google sheet connector that's the second one. Incentivized Helpful? Rafael Grandizoli Gerente de Operações in Product Management at MUV (Marketing & Advertising, 11-50 employees) Chose Looker Studio Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user). Incentivized Helpful? Verified User Chose Looker Studio Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, … Incentivized Helpful? Christopher Penn Chief Data Scientist in Corporate at Trust Insights (Management Consulting, 1-10 employees) Chose Looker Studio Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis. Incentivized Helpful? Scott Walker Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees) Chose Looker Studio Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report. In many ways it is similar to SmartDraw's … Incentivized Helpful? Verified User Chose Looker Studio We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more … Incentivized Helpful? Verified User Chose Looker Studio We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis. Incentivized Helpful? Omar Gutierrez Digital Marketing Specialist in Marketing at GDLsystems (Marketing & Advertising, 11-50 employees) Chose Looker Studio Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating … Incentivized Helpful? Kevin McGuire SVP Product in Product Management at Mobile Posse (Computer Software, 51-200 employees) Chose Looker Studio -Easy to use -Self-service -Point and click Incentivized Helpful? Verified User Chose Looker Studio Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market. Incentivized Helpful? Janaye Steadman Director of Social Media in Social Media at Markit23 (Marketing and Advertising, 1-10 employees) Chose Looker Studio At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs. Incentivized Helpful? Rayk Richter Consultant Digital Intelligence in Customer Service at T-Systems Multimedia Solutions GmbH (Consumer Services, 1001-5000 employees) Chose Looker Studio Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Looker Studio

Comparison of BI Standard Reporting features of Looker Studio
Feature	Looker Studio 8.0 53 Ratings
Pixel Perfect reports	7.037 Ratings
Customizable dashboards	8.552 Ratings
Report Formatting Templates	8.451 Ratings

Comparison of Ad-hoc Reporting features of Looker Studio
Feature	Looker Studio 7.6 52 Ratings
Drill-down analysis	9.544 Ratings
Formatting capabilities	8.048 Ratings
Integration with R or other statistical packages	4.024 Ratings
Report sharing and collaboration	8.951 Ratings

Comparison of Report Output and Scheduling features of Looker Studio
Feature	Looker Studio 8.2 52 Ratings
Publish to Web	7.546 Ratings
Publish to PDF	9.545 Ratings
Report Versioning	8.033 Ratings
Report Delivery Scheduling	7.436 Ratings
Delivery to Remote Servers	8.818 Ratings

Comparison of Data Discovery and Visualization features of Looker Studio
Feature	Looker Studio 7.1 51 Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)	9.551 Ratings
Location Analytics / Geographic Visualization	9.048 Ratings
Predictive Analytics	5.026 Ratings
Pattern Recognition and Data Mining	5.02 Ratings

User Ratings
	Looker Studio
Likelihood to Recommend	8.9 (54 ratings)
Likelihood to Renew	9.0 (1 ratings)
Usability	8.5 (5 ratings)
Support Rating	6.7 (10 ratings)