Chartio (discontinued) vs. Looker

This product is well suited for end users that don't want to get too in depth with reporting. The interface is simple and the default filter options are sufficient for a general report.
Example: Total Sum of Net Sales for all products sold in X State between dates X and X. If the need is for a more complex query, then there is the Custom Query option. This would be something that an administrator would have to police as having users writing their own queries could get really messy really fast.
I suppose the key questions to ask would be:
Do you need a product that will... display all relevant charts/reports in one consistent place? ... be simple for an end user to navigate? ...be web-based and remotely accessed?

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred

Incentivized

• Constantly updating: many of the BI tools we looked at were slow to iterate on their product. This was a main selling point for us.
• Ease of Use: We have many users that are new to BIs tools and database management in general. BI software as a whole has a pretty steep learning curve for most people, but Chartio does a good job of making things easier all around.
• Database Support: It seems as though every department insists on storing their information using different databases. Chartio had support for everyone one we needed which was very helpful.

Incentivized

• It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
• It is intuitive, mainly if you use other Google services like Google Sheets.
• The look and feel is modern and nice.
• It it very useful to have an immediate visual overview of the data in a spreadsheet.

Incentivized

• The sharing is descent but is a bit lacking. You can embed charts but they're not as nice as when displayed on Chartio dashboards.
• The pricing model is very competitive, but just to offer embedding puts you in a very high tier.
• They need a better pricing model for adding users. User licensing is a bit expensive.

Incentivized

• I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
• The setup can be time-consuming if you're not using the product regularly.
• Editing the dashboard requires a few logins; I wish it was more seamless.

Incentivized

It has become a core part of the business in terms of identifying the health of our network. If we grow and there are certain things that might not fit well with Chartio (e.g. we'd want to store snapshots of every single day's dash instead of seeing realtime data), it might make sense to move some of the data analysis tool in-house if resources are available.

We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it

Incentivized

I really like using Chartio. I use it on a daily basis for pulling data from different sources and combining data (the explore tab was a great idea for this use). I think I would give it 8/10 because there needs to be more documentation or maybe blog posts about things people are doing with it. I only have my own ideas about what to do /how to graph things. I know there are some articles, but it would be awesome to have a section on the neat dashboards people are building or how they show data in different ways. Another complaint is how much time it takes to load. I know our databases aren't set up precisely for Chartio and I have been creating data stores. But the data stores have so many more limitations that adds a whole new layer of frustration. Love the product, keep up the good work and the fast fixes.

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

No objections

Incentivized

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

I use self learning materials. Pretty helpful. I find myself having to go back to the "drilldown" instructions though, and have a hard time finding hidden variables on a dashboard, so perhaps there is room for intuitive improvements (or maybe I'm just being lazy)

Very satisfied, easy to implement

Incentivized

Again, Chartio provides the best multi-user presentation ability for us. Other tools are great for slicing and dicing the data, but at the end, you still have to spend time trying to find a way to present it. Chartio has that built in.

In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Incentivized

Chartio has worked well as our datawarehouse has rapidly expanded, and the usability/performance hasn't seemed to have suffered. What we haven't yet realized is additional savings from additional users. We have some dashboard needs for users who truly just view of a few charts, and the licensing structure hasn't yet been structured in a way that would support that type of approach...having 50 "core" licenses, and then potentially several hundred view only licenses for partners that would use the application infrequently.

• Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
• The reports help us unravel the story of our users and how they are sifting through our pages.
• Our clients enjoy seeing the numbers to understand better what stands out on their sites.
• The reports have helped us see what campaigns are working and where we need to tweak things.
• The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.

Incentivized