Looker vs. NIQ Activate
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Looker | Score8.8 out of 10 | N/A | Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems. | N/A |
 NIQ Activate | N/A | N/A | NIQ Activate (formerly ciVALUE) creates a “Customer DNA” based on thousands of predictive attributes, that enable retailers and brands to identify risks and opportunities for every customer and product. The platform also delivers dedicated apps and workflows for insights sharing, audience segmentation and offer & ads management. | N/A |
| Looker | NIQ Activate | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
| Additional Details | Must contact sales team for pricing. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Looker | NIQ Activate | ||||||||||||||||
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| BI Standard Reporting |
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| Ad-hoc Reporting |
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| Report Output and Scheduling |
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| Data Discovery and Visualization |
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| Access Control and Security |
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| Mobile Capabilities |
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| Looker | NIQ Activate | |
|---|---|---|
| Likelihood to Recommend | 8.7 | - |
| Likelihood to Renew | 9.5 | - |
| Usability | 8.8 | - |
| Availability | 10.0 | - |
| Performance | 6.0 | - |
| Support Rating | 8.8 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 10.0 | - |
| Contract Terms and Pricing Model | 10.0 | - |
| Data Sharing and Collaboration | 8.5 | - |
| Data Sources | 7.3 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Professional Services | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 10.0 | - |