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Lotame

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Lotame

15 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lotame

    Score8.8 out of 10
    		N/ALotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
    Pricing
    Lotame
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Lotame
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Lotame
    Considered Both Products
    Lotame
    Verified User
    Chose Lotame
    We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / …
    Incentivized
    Trevor Patch
    Marketing Technologist in Marketing at Lawrence & Schiller (Marketing and Advertising, 51-200 employees)
    Chose Lotame
    Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something …
    Incentivized
    Jim Cairl
    Director, Online Advertising and Operations at Playbill (Publishing, 51-200 employees)
    Chose Lotame
    Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us".

    Lotame offered the most service at the …
    Incentivized
    Verified User
    Chose Lotame
    There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.
    They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Lotame
    Data Collection
    Comparison of Data Collection features of Lotame
    Feature
    Lotame
    6.3
    8 Ratings
    Collection of first-party data6.08 Ratings
    Collection of third-party data9.07 Ratings
    Access to Third-party Data Providers4.08 Ratings
    Data Classification
    Comparison of Data Classification features of Lotame
    Feature
    Lotame
    7.7
    8 Ratings
    Audience taxonomy7.08 Ratings
    Tag Management8.07 Ratings
    Data Analysis Dashboard8.08 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Lotame
    Feature
    Lotame
    6.0
    7 Ratings
    Data Transfer5.06 Ratings
    DSP integration7.07 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Lotame
    Feature
    Lotame
    6.5
    8 Ratings
    Campaign Analytics6.06 Ratings
    Audience Analytics7.08 Ratings
    User Ratings
    Lotame
    Likelihood to Recommend
    8.0
    (8 ratings)
    Support Rating
    8.0
    (1 ratings)