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Lytics vs. NGDATA Intelligent Engagement Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
NGDATA Intelligent Engagement Platform
Score 0.0 out of 10
Enterprise companies (1,001+ employees)
NGDATA Lily CDP is a hadoop-based platform acquired by and supported by Belgian company NGDATA since original developer Outerthought's acquisition by that company.N/A
Pricing
LyticsNGDATA Intelligent Engagement Platform
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsNGDATA Intelligent Engagement Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Community Pulse
LyticsNGDATA Intelligent Engagement Platform
User Ratings
LyticsNGDATA Intelligent Engagement Platform
Likelihood to Recommend
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
LyticsNGDATA Intelligent Engagement Platform
Likelihood to Recommend
If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Verified User
Anonymous
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No answers on this topic
Pros
  • Easy to use segmentation tool
  • Clients love to see their audience build live!
  • Easy to activate an audience wherever it needs to go
LR
Leonard Roberto
Audience Data Director
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No answers on this topic
Cons
  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Verified User
Anonymous
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No answers on this topic
Alternatives Considered
We evaluated 5-8 CDP's and picked Lytics[.]
LR
Leonard Roberto
Audience Data Director
Read full review
No answers on this topic
Return on Investment
  • Allowed us to come off more expensive tools.
Verified User
Anonymous
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No answers on this topic
ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration

NGDATA Intelligent Engagement Platform Screenshots

Screenshot of A Single Platform to Unify Customer Intelligence and Engage in Real-Time: AI-Powered Orchestration Made Simple for Smart MarketersScreenshot of All Your Customer Intelligence at the Tip of Your Fingers: We Drive the Most Relevant Customer Interactions in the WorldScreenshot of Deliver the Right Offers to the Right People, at the Right TimeScreenshot of Use Journey Stages to Curate Experiences Driven by Real-Time Interactions and BehaviorScreenshot of Real-Time Personalization Across All Your Integrated Channels