Lytics vs. Redpoint Global rgOne

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
rgOne
Score 7.1 out of 10
N/A
Redpoint's software platform, rgOne, helps companies transform their customer experiences across the enterprise. Redpoint's solutions aim to provide a unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. The goal is to deliver more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI.N/A
Pricing
LyticsRedpoint Global rgOne
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsrgOne
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LyticsRedpoint Global rgOne
Considered Both Products
Lytics
Chose Lytics
Google Ad Manager is the only other competitor we use on our sites; I'd say Lytics is easier to use, but it lacks customization. Lytics targeting also works well with our messaging service, so we're able to build targets on the site to use in email and print marketing tactics …
rgOne
Chose rgOne
Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.
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LyticsRedpoint Global rgOne
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Mautic
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The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
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Iterable
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Score 8.8 out of 10
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User Ratings
LyticsRedpoint Global rgOne
Likelihood to Recommend
8.6
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
LyticsRedpoint Global rgOne
Likelihood to Recommend
If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
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Redpoint is great in complex data environments, especially consumer based businesses.
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Pros
  • Easy to use segmentation tool
  • Clients love to see their audience build live!
  • Easy to activate an audience wherever it needs to go
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  • Ingestion of real-time and batch data
  • Data quality cleansing and correction
  • Customer matching
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Cons
  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
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  • Continue to develop more connections to other customer facing cloud based applications
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Support Rating
No answers on this topic
Extremely helpful and deep technical expertise in their support group.
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Alternatives Considered
We evaluated 5-8 CDP's and picked Lytics[.]
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Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.
Read full review
Return on Investment
  • Allowed us to come off more expensive tools.
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  • Redpoint streamlines data consolidation and provides overall customer journey orchestration.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration