Magento Open Source vs. WooCommerce

WooCommerce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Magento Open Source	Score 8.5 out of 10	N/A	Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.	N/A
WooCommerce	Score 7.9 out of 10	N/A	WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.	N/A

Pricing

Magento Open Source

WooCommerce

Editions & Modules

No answers on this topic

Woo Enterprise: Contact Sales

Offerings

Pricing Offerings
Magento Open Source	WooCommerce
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Pricing for Magento will vary greatly depending on outsourcing support and maintenance services.

WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.

More Pricing Information

Community Pulse
	Magento Open Source	WooCommerce
Considered Both Products	Magento Open Source Verified User Anonymous Chose Magento Open Source Magento is completely open source, and this means that not only is free, but can be adapted to your needings. Magento is also a framework, and this means the his customization capabilities go well beyond pure eCommerce functionalities. For this reason, if you need to create … Incentivized Helpful? Russell Preston Senior Web Developer Chose Magento Open Source Magento was open source and customizable unlike Shopify. Also it was built using PHP which everyone was proficient in - which helps a lot! Joomla wasn't as e-comerce oriented under the hood compared to Magento - plus we had someone in the team who knew Magento well already as … Incentivized Helpful? Shahed Nasser Senior eCommerce Developer Chose Magento Open Source Magento vs Prestashop Magento is good for big-scale projects that require a lot of features or a lot of custom development. Prestashop is a good, lightweight platform that can handle most e-commerce use cases. When it comes to which is easier to use, especially for non-tech … Incentivized Helpful? JB Joe Blattert Consultant Chose Magento Open Source In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very … Incentivized Helpful? Verified User Anonymous Chose Magento Open Source The full customization and integration benefits made us stay with Magento. Incentivized Helpful? IQ IGNACE QUAGHEBEUR ICT Manager Chose Magento Open Source the shopping extentions for wordpress (whoocommerce) didn't seem to be the best fit. Drupal was too complex to start with. We found a good partner that had experience with Magento development and we felt that they + Magento Open Source were a good fit for our needs. especially … Incentivized Helpful? Verified User Anonymous Chose Magento Open Source Magneto Open Source allowed for a lot of customizations, and it seemed like a cheaper version. However, the cost added up really quickly. I would probably go with Shopify or BigCommerce for a small business when making decisions in the future. Incentivized Helpful? Verified User Anonymous Chose Magento Open Source I inherited the Magento Open Source website we are currently using, but after evaluating everything that was wanted for the new website, we switched over to Shopify. After using Shopify for some of our other websites, we learned that you have to pay a large sum each month to … Incentivized Helpful? .Kim Murphy Owner Chose Magento Open Source OpenCart is a better shopping cart platform then Magento for larger corporate clients who may want a ton of customizations and very specific functionality. Although Magento is "open-source", its code is not as easy to understand and modify as OpenCart. Shopify is a better … Incentivized Helpful? Vin Campbell IT Director Chose Magento Open Source The three main reasons we went with Magento: 1. It was recommended by our NCR Counterpoint, VAR. 2. It's the best platform to integrate tightly with that NCR Counterpoint. It's also the best eventual platform to integrate with our wholesale ERP, so it's one platform to run … Incentivized Helpful? Chris Putnam Senior Web Developer Chose Magento Open Source Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster … Incentivized Helpful? David Bryan Managing Director Chose Magento Open Source In our experience, Magento is more robust but also more complex for users to maintain. Incentivized Helpful? Brian Halstrom Director, Digital Marketing Chose Magento Open Source When compared to WooCommerce, we used Magento as we're able to have more control over our product listings, category listings, and shipping options. Incentivized Helpful? Verified User Anonymous Chose Magento Open Source Magento is excellent for large shops, with large quantities of products and makes scaling as the shop grows easy and quick. But it does truly require a dedicated server and an experienced developer to get things up and going. I prefer WooCommerce for smaller shops as its quick … Incentivized Helpful? Brendon Brown Business Software Manager / IT Consultant Chose Magento Open Source WooCommerce, when fully "plugged-in" required server resources which drowned our host. We hit a wall with growth due to these resources and researched redevelopment on Woo or migration to a new platform. We chose the latter. Shopify and BigCommerce were limited to their closed … Incentivized Helpful? Lynn Thames Owner Chose Magento Open Source Magento is hands down better than any hosted platform (i.e., BC), but only if you have a good development team. Hosted platforms are very limiting as to what you can accomplish "outside the box." Magento is much better than WooCommerce in its user friendliness and its … Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Chose Magento Open Source In a few words: WooCommerce: easy to setup, huge community and easy to customize. Hard to scale, but can be done. PrestaShop: poor brother of WooCommerce. Less community, less customization... not sure why anybody would use it. Incentivized Helpful? Max J. Jennings Inbound Marketing Specialist Chose Magento Open Source Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like … Incentivized Helpful? Verified User Anonymous Chose Magento Open Source I have worked with Shopify, osCommerce, and WooCommerce. Incentivized Helpful? Matt Railey Director of User Experience and Technology Chose Magento Open Source Compared to other small - medium sized business e-commerce solutions, Magento is by far requires the most development resources to implement and maintain. Creating a custom Drupal or Wordpress based e-commerce solution requires development resources as well, but the complexity … Incentivized Helpful? Joe Dingley Senior Ecommerce Manager Chose Magento Open Source Magento better for a large catalogue. Incentivized Helpful? Nick Jastrebski Business Analyst Chose Magento Open Source In the past, I've used Shopify, Wordpress + Woocommerce and Drupal + Drupal Commerce. Magento CE is much easier to use since it's open source and it's bundled together in one package. It's built specifically with e-commerce in mind so there are no worries about … Incentivized Helpful? Chris Coppenbarger Web & Computer Programmer Chose Magento Open Source In Drupal, you have to add on the commerce plugin in order to add on the features. OroCRM is the same way. Magento provides the out of the box functionality as opposed to building out additional plugins and more coding. Incentivized Helpful? Brian Keary Owner and CEO Chose Magento Open Source Magento CE stands up better than the other CMS systems in many regards. It is cheaper and easier to use than Drupal or Joomla! by a wide margin. It is more secure than any WordPress website, and unless you specifically need it, It does not store credit card information making … Incentivized Helpful? Bret Williams E-Commerce Strategits Chose Magento Open Source Most of the ones we've looked at (or had customers transition from) are closed, hosted solutions with limitations. Since Magento is open source, we have a lot more flexibility to mold it to the customer's needs. It does require more specialized expertise from an implementation … Helpful?	WooCommerce Verified User Anonymous Chose WooCommerce Squarespace and Wix Incentivized Helpful? Verified User Anonymous Chose WooCommerce In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end Incentivized Helpful? DH dewansh hate Digital marketing executive Chose WooCommerce Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like shopify that give us alot of customisation but it comes with a price...but woo commerce is … Incentivized Helpful? Verified User Anonymous Chose WooCommerce WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which … Incentivized Helpful? Calvin Hanson Marketing and Design Chose WooCommerce The level of customization and ease of integration with an existing WordPress website makes it a good choice. Snipcart is better for developers or small sites and Shopify is an amazing e-commerce-optimized platform but if you have an existing website on Wordpress, it is much … Incentivized Helpful? JM Jeff Montgomery CTO Chose WooCommerce We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the … Incentivized Helpful? KK Kat Karpenko Wozny IT Manager Chose WooCommerce They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose WooCommerce None Incentivized Helpful? Jorge Edel Aguilar Avendaño CEO Veeme Media Chose WooCommerce WooCommerce is more complete. Incentivized Helpful? Verified User Anonymous Chose WooCommerce Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to … Incentivized Helpful? Verified User Anonymous Chose WooCommerce Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the … Incentivized Helpful? Verified User Anonymous Chose WooCommerce We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do. Incentivized Helpful? Verified User Anonymous Chose WooCommerce We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy … Incentivized Helpful? Verified User Anonymous Chose WooCommerce While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can … Incentivized Helpful? Luke Hall Founder Chose WooCommerce WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge. WooCommerce seems to be built for websites that aren't focused entirely on … Incentivized Helpful? Verified User Anonymous Chose WooCommerce I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost. Incentivized Helpful? Darian Rawson Senior Designer Developer Chose WooCommerce Shopify is better in almost every way, but does come with a premium. Incentivized Helpful? Kejda Gjermani Digital Publisher Chose WooCommerce Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any … Incentivized Helpful? Verified User Anonymous Chose WooCommerce There was no need to look further, woocommerce was the gold standard for a company our smaller size comapny Incentivized Helpful? Luis Escoffié Especialista en Marketing Digital y Comercio Electrónico Chose WooCommerce I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. … Incentivized Helpful? Kaushik Somaiya Owner Chose WooCommerce Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in shopify can be achieved using WordPress + WooCommerce … Incentivized Helpful? Verified User Anonymous Chose WooCommerce Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites. Shopify provides a great store front of its own, and hence may be recommended for … Incentivized Helpful? Felicia Betancourt Principal Chose WooCommerce WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would … Incentivized Helpful? Victoria Hoete-Dodd Content Specialist Chose WooCommerce I haven't used Shopify as much as WooCommerce so can't draw an accurate comparison. Incentivized Helpful? Verified User Anonymous Chose WooCommerce One single word: cost! Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost. Even if some plugins are very expensive, the maintenance cost is a … Incentivized Helpful?

Features

Magento Open Source

WooCommerce

Online Storefront

Comparison of Online Storefront features of Product A and Product B
	Magento Open Source 7.7 Ratings 2% below category average	WooCommerce 7.8 Ratings 0% below category average
Product catalog & listings	8.50 Ratings	8.50 Ratings
Product management	9.50 Ratings	8.00 Ratings
Bulk product upload	8.00 Ratings	6.30 Ratings
Branding	6.50 Ratings	7.00 Ratings
Mobile storefront	4.00 Ratings	9.00 Ratings
Product variations	9.50 Ratings	6.40 Ratings
Website integration	8.00 Ratings	9.20 Ratings
Visual customization	6.50 Ratings	8.00 Ratings
CMS	8.50 Ratings	7.70 Ratings

Online Shopping Cart

Comparison of Online Shopping Cart features of Product A and Product B
	Magento Open Source 8.0 Ratings 4% above category average	WooCommerce 7.5 Ratings 2% below category average
Abandoned cart recovery	7.10 Ratings	7.30 Ratings
Checkout user experience	9.00 Ratings	7.70 Ratings

Online Payment System

Comparison of Online Payment System features of Product A and Product B
	Magento Open Source 6.6 Ratings 23% below category average	WooCommerce 8.9 Ratings 7% above category average
eCommerce security	6.60 Ratings	8.90 Ratings

eCommerce Marketing

Comparison of eCommerce Marketing features of Product A and Product B
	Magento Open Source 4.2 Ratings 59% below category average	WooCommerce 5.7 Ratings 30% below category average
Promotions & discounts	5.60 Ratings	6.40 Ratings
Personalized recommendations	2.00 Ratings	4.00 Ratings
SEO	5.10 Ratings	6.60 Ratings

eCommerce Business Management

Comparison of eCommerce Business Management features of Product A and Product B
	Magento Open Source 9.1 Ratings 13% above category average	WooCommerce 6.7 Ratings 18% below category average
Multi-site management	9.50 Ratings	5.40 Ratings
Order processing	9.50 Ratings	7.80 Ratings
Inventory management	9.50 Ratings	7.30 Ratings
Shipping	8.50 Ratings	6.30 Ratings
Custom functionality	8.50 Ratings	7.00 Ratings

Best Alternatives
	Magento Open Source	WooCommerce
Small Businesses	Ecwid by Lightspeed Score 10.0 out of 10	Ecwid by Lightspeed Score 10.0 out of 10
Medium-sized Companies	Shopify Plus Score 9.0 out of 10	Shopify Plus Score 9.0 out of 10
Enterprises	IBM Digital Commerce Score 9.0 out of 10	IBM Digital Commerce Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Magento Open Source	WooCommerce
Likelihood to Recommend	8.5 (0 ratings)	7.8 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	10.0 (0 ratings)
Usability	- (0 ratings)	7.1 (0 ratings)
Support Rating	- (0 ratings)	5.0 (0 ratings)

User Testimonials
	Magento Open Source	WooCommerce
Likelihood to Recommend	It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers. Incentivized Verified User Anonymous Read full review	WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress. Incentivized Verified User Anonymous Read full review
Pros	Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution. Magento allows us to customize its open-source code to create additional features and functionality. Magento saves small businesses time and money if they only need a simple solution. Incentivized .Kim Murphy Owner Read full review	Free base package means I can use it when I need to and not pay for it when I'm not using it I can customize the e-commerce options and integrate the calendar booking Payment processing is quick and easy and I can choose my provider Incentivized Verified User Anonymous Read full review
Cons	Magento 2 community is full of known and new bugs with long-pending pull requests and the community is on the hook for changes. Submit an very obvious issue to the github repo, and you will likely be met with a "this is open source and you use at your own risk." I counter this poor attitude with the fact that open source community has standards, and we do not label a "release" until those standards are met. Otherwise it's just a alpha, beta or numbered build. We don't release obviously bad software until it's fully working. Magento is expensive to maintain. You will need a well-paid php developer with apache and hosting knowledge, or you will have to hire an external firm. Either option will turn your website into an additional $100k/yr cost center, so you'd better be ready to ramp up sales. Every feature update or bugfix in the past year has uncovered more bugs, which my devs fix, but at the cost of timelines and billed hours way outside of my budget and target dates. Incentivized Brendon Brown Business Software Manager / IT Consultant Read full review	Does not provide everything out of the box, for certain features you will have to install additional plugins. Their own addon plugins are costly. The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server. Incentivized Kaushik Somaiya Owner Read full review
Likelihood to Renew	It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time. Bret Williams E-Commerce Strategits Read full review	Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules. Incentivized Rick Fitzgerald Owner/CEO Read full review
Usability	Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face. Incentivized Verified User Anonymous Read full review	WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop. Incentivized Prashant Chaudhari Strategic Brand & Marketing Consultant Read full review
Support Rating	No answers on this topic	not muh support Verified User Anonymous Read full review
Alternatives Considered	Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale e-commerce. SAP Commerce Cloud is a very close competitor, but it comes with licensing costs and sometimes can be overkill. It's, however, perfect if the customer already has something SAP in their ecosystem. Incentivized Verified User Anonymous Read full review	WooCommerce is cheaper and more customizable, making it easy to create a great-looking product and a polished purchasing and checkout experience. Our BigCommerce site required significant custom coding to get the desired functionality. That said, BigCommerce has been a very stable and reliable experience, whereas our WooCommerce site has had some security and reliability issues. Incentivized Verified User Anonymous Read full review
Return on Investment	Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform. Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce. David Bryan Managing Director Read full review	Being so easy to implement, I can design client websites and get their e-commerce store up and running easily. Because I turn over control of site management to my client after design is finished, WooCommerce is easy for them to learn and manage themselves. The customization options have allowed me to find solutions for most every business need. Incentivized Verified User Anonymous Read full review
ScreenShots		WooCommerce Screenshots