Magento Open Source vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magento Open Source
Score 8.5 out of 10
N/A
Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A
WooCommerce
Score 7.9 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
Magento Open SourceWooCommerce
Editions & Modules
No answers on this topic
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
Magento Open SourceWooCommerce
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Magento will vary greatly depending on outsourcing support and maintenance services.WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
Magento Open SourceWooCommerce
Considered Both Products
Magento Open Source
Chose Magento Open Source
Magento vs PrestaShop
Magento is good for big-scale projects that require a lot of features or a lot of custom development. PrestaShop is a good, lightweight platform that can handle most e-commerce use cases. When it comes to which is easier to use, especially for non-tech …
Chose Magento Open Source
When compared to WooCommerce, we used Magento as we're able to have more control over our product listings, category listings, and shipping options.
Chose Magento Open Source
Magento is excellent for large shops, with large quantities of products and makes scaling as the shop grows easy and quick. But it does truly require a dedicated server and an experienced developer to get things up and going.

I prefer WooCommerce for smaller shops as its quick …
Chose Magento Open Source
WooCommerce, when fully "plugged-in" required server resources which drowned our host. We hit a wall with growth due to these resources and researched redevelopment on Woo or migration to a new platform. We chose the latter.
Shopify and BigCommerce were limited to their closed …
Chose Magento Open Source
Magento is hands down better than any hosted platform (i.e., BC), but only if you have a good development team. Hosted platforms are very limiting as to what you can accomplish "outside the box." Magento is much better than WooCommerce in its user friendliness and its …
Chose Magento Open Source
In a few words:
  • WooCommerce: easy to setup, huge community and easy to customize. Hard to scale, but can be done.
  • PrestaShop: poor brother of WooCommerce. Less community, less customization... not sure why anybody would use it.
Chose Magento Open Source
Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like WooCommerc…
Chose Magento Open Source
Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale …
Chose Magento Open Source
the shopping extentions for WordPress (whoocommerce) didn't seem to be the best fit. Drupal was too complex to start with.
We found a good partner that had experience with Magento development and we felt that they + Magento Open Source were a good fit for our needs.
especially …
Chose Magento Open Source
Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster …
Chose Magento Open Source
In our experience, Magento is more robust but also more complex for users to maintain.
Chose Magento Open Source
I have worked with Shopify, osCommerce, and WooCommerce.
Chose Magento Open Source
In the past, I've used Shopify, WordPress + Woocommerce and Drupal + Drupal Commerce. Magento CE is much easier to use since it's open source and it's bundled together in one package. It's built specifically with e-commerce in mind so there are no worries about …
Chose Magento Open Source
While Magento does have higher development cost overall, it is a much better platform for ecommerce and it does not a take a fee from your sales which is nice.
WooCommerce
Chose WooCommerce
Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like Shopify that give us alot of customisation but it comes with a price...but woo commerce is …
Chose WooCommerce
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce …
Chose WooCommerce
WooCommerce is easy to use and maintain the order of users. While comparing with Shopify, WooCommerce is free software but Shopify is a paid software. You need to purchase the hosting plan for Shopify.

WooCommerce is a free platform to integrate the payment gateway. You'll get …
Chose WooCommerce
When creating an e-commerce site, it is important that its management interface is simple even for those who are not very familiar with the web. WooCommerce, in this case, is the master.
Chose WooCommerce
I love WooCommerce, the ease of use, installation and configuration place this far above the competition. The performance is exceptional. I really recommend it to all the people who want to make a virtual store. Its competitors are good, but they do not offer the simplicity of …
Chose WooCommerce
WooCommerce sits in a nice sweet spot between hosted e-commerce solutions where you have to give up some control in exchange for easy-of-use (like Shopify, Squarespace) and larger more enterprise solutions that are endlessly customizable but too complex for most merchatns needs …
Chose WooCommerce
WooCommerce is an open source platform; therefore people like it more than other e-commerce platforms. WooCommerce has a wider audience and a community that develops plugins to enhance the store features and solve problems. WooCommerce integrates almost every payment gateway …
Chose WooCommerce
PrestaShop: It's Woocommerce poorer brother, without the CMS, the community, the devs and designers. It's the worst of both worlds.
Shopify: For us, it wasn't possible to use because of our scale. It depends on how many products you will be managing and how much you want to …
Chose WooCommerce
WooCommerce is much easier to learn and develop than Magento. Also, the plugins make life easy.
Features
Magento Open SourceWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.7
Ratings
2% below category average
WooCommerce
7.8
Ratings
0% below category average
Product catalog & listings8.50 Ratings8.50 Ratings
Product management9.50 Ratings8.00 Ratings
Bulk product upload8.00 Ratings6.30 Ratings
Branding6.50 Ratings7.00 Ratings
Mobile storefront4.00 Ratings9.00 Ratings
Product variations9.50 Ratings6.40 Ratings
Website integration8.00 Ratings9.20 Ratings
Visual customization6.50 Ratings8.00 Ratings
CMS8.50 Ratings7.70 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
8.0
Ratings
4% above category average
WooCommerce
7.5
Ratings
2% below category average
Abandoned cart recovery7.10 Ratings7.30 Ratings
Checkout user experience9.00 Ratings7.70 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
6.6
Ratings
23% below category average
WooCommerce
8.9
Ratings
7% above category average
eCommerce security6.60 Ratings8.90 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
4.2
Ratings
59% below category average
WooCommerce
5.7
Ratings
30% below category average
Promotions & discounts5.60 Ratings6.40 Ratings
Personalized recommendations2.00 Ratings4.00 Ratings
SEO5.10 Ratings6.60 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.1
Ratings
13% above category average
WooCommerce
6.7
Ratings
18% below category average
Multi-site management9.50 Ratings5.40 Ratings
Order processing9.50 Ratings7.80 Ratings
Inventory management9.50 Ratings7.30 Ratings
Shipping8.50 Ratings6.30 Ratings
Custom functionality8.50 Ratings7.00 Ratings
Best Alternatives
Magento Open SourceWooCommerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Magento Open SourceWooCommerce
Likelihood to Recommend
8.5
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
7.1
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
Magento Open SourceWooCommerce
Likelihood to Recommend
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.
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WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
Read full review
Pros
  • Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
  • Magento allows us to customize its open-source code to create additional features and functionality.
  • Magento saves small businesses time and money if they only need a simple solution.
Read full review
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
  • Magento 2 community is full of known and new bugs with long-pending pull requests and the community is on the hook for changes. Submit an very obvious issue to the github repo, and you will likely be met with a "this is open source and you use at your own risk." I counter this poor attitude with the fact that open source community has standards, and we do not label a "release" until those standards are met. Otherwise it's just a alpha, beta or numbered build. We don't release obviously bad software until it's fully working.
  • Magento is expensive to maintain. You will need a well-paid php developer with apache and hosting knowledge, or you will have to hire an external firm. Either option will turn your website into an additional $100k/yr cost center, so you'd better be ready to ramp up sales. Every feature update or bugfix in the past year has uncovered more bugs, which my devs fix, but at the cost of timelines and billed hours way outside of my budget and target dates.
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  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
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Likelihood to Renew
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
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Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.
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WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop.
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Support Rating
No answers on this topic
not muh support
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Alternatives Considered
Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale e-commerce. SAP Commerce Cloud is a very close competitor, but it comes with licensing costs and sometimes can be overkill. It's, however, perfect if the customer already has something SAP in their ecosystem.
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WooCommerce is cheaper and more customizable, making it easy to create a great-looking product and a polished purchasing and checkout experience. Our BigCommerce site required significant custom coding to get the desired functionality. That said, BigCommerce has been a very stable and reliable experience, whereas our WooCommerce site has had some security and reliability issues.
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Return on Investment
  • Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
  • Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.
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  • Being so easy to implement, I can design client websites and get their e-commerce store up and running easily.
  • Because I turn over control of site management to my client after design is finished, WooCommerce is easy for them to learn and manage themselves.
  • The customization options have allowed me to find solutions for most every business need.
Read full review
ScreenShots

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.