Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.
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Quora Ads
Score 7.0 out of 10
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Quora for Business (Quora Ads) provides advertising on Quora to reach people who are already looking for answers to questions that relate to a business or industry. Promoted Answers are organic answers on Quora that work as an ad. This long-form ad unit allows the user to own the conversation around a brand, product, service, or industry. Promoted Answers can be served by the entire Quora Ads targeting suite to reach new audiences within Quora.
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.