TrustRadius

Magnite vs. Roku Ad Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnite
Score 9.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Roku Ad Manager
Score 0.0 out of 10
N/A
Roku Ad Manager is presented as a simple and cost-effective way to manage advertising campaigns and increase viewership. With over 14,000 channels on the Roku platform ranging from local news to fitness to fishing, the vendor states 54% of Roku streamers don’t know what to watch next, and so Roku Ad Manager helps run campaigns to ensure audiences chooses the advertiser's content.N/A
Pricing
MagniteRoku Ad Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagniteRoku Ad Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
MagniteRoku Ad Manager
Considered Both Products
Magnite
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Chose Magnite
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has …
Verified User
Anonymous
Chose Magnite
Rubicon had superior client services and monetization techniques.
Roku Ad Manager

No answer on this topic

Features
MagniteRoku Ad Manager
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Magnite
7.5
Ratings
2% above category average
Roku Ad Manager
-
Ratings
Data Transfer7.00 Ratings00 Ratings
DSP integration8.00 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Magnite
8.0
Ratings
3% above category average
Roku Ad Manager
-
Ratings
Ad campaign creation8.00 Ratings00 Ratings
Ad deployment8.00 Ratings00 Ratings
Display advertising8.00 Ratings00 Ratings
Ad display and retargeting segmentation8.00 Ratings00 Ratings
Sequence targeting8.00 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Magnite
7.3
Ratings
6% below category average
Roku Ad Manager
-
Ratings
Ad dashboards8.00 Ratings00 Ratings
Ad performance reports7.00 Ratings00 Ratings
Ad conversion tracking7.00 Ratings00 Ratings
Ad attribution reporting8.00 Ratings00 Ratings
Cross-channel ad management8.00 Ratings00 Ratings
Ad forecasting and optimization6.00 Ratings00 Ratings
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User Ratings
MagniteRoku Ad Manager
Likelihood to Recommend
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
MagniteRoku Ad Manager
Likelihood to Recommend
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
No answers on this topic
Alternatives Considered
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
No answers on this topic
Return on Investment
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
No answers on this topic
ScreenShots