Mail Merge Toolkit vs. SendPulse

In my department it is very well suited. It is one of the best application for sending weekly newsletters to my clients. I use it to send important market information to my clients on a regular basis. The kind of templates it provides me I fill with adequate information for my clients. It also allows me to present that information in a very organised manner.

Incentivized

• I feel its User Interface is one of the strengths. It is very simple to operate. It is not necessary for any user to have good knowledge of newsletters design or e-mailer design to make a good and informative e-mail design on this software.
• Its technical ability to send user's campaign to customer's Inbox is something which one can rely on. Its deliver-ability is almost 100 percent.
• It gives detailed analysis of any campaign. And this feature is very necessary for any software to help its users to understand the outcome of that email activity. SendPulse is awesome in this feature. It gives you detailed statistics to analyse your campaign. Users can download these statistics in PDF and Excel format also.

Incentivized

• I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
• They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
• It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.

Incentivized

Because I love how easy and intuitive SendPulse is.

I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.

Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.

When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.

For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.

Incentivized

• Tapping NRI clients with this software helps me in generating good revenue in last financial year.
• I grow my NRI database by 60 in last year. And this software played a major role in doing so.
• It made brand building very easy among my clients.

Incentivized