MailCampaigns vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailCampaigns
Score 7.0 out of 10
N/A
N/AN/A
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
MailCampaignsThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailCampaignsThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailCampaignsThryv
Considered Both Products
MailCampaigns
Chose MailCampaigns
Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation.
Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
MailCampaignsThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailCampaigns
7.6
Ratings
0% above category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor8.00 Ratings00 Ratings
Dynamic content8.00 Ratings8.90 Ratings
Ability to test dynamic content7.00 Ratings9.10 Ratings
Landing pages8.00 Ratings10.00 Ratings
A/B testing8.00 Ratings00 Ratings
Mobile optimization7.00 Ratings8.80 Ratings
Email deliverability reporting8.00 Ratings9.10 Ratings
List management7.00 Ratings8.90 Ratings
Triggered drip sequences7.00 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MailCampaigns
8.0
Ratings
3% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation8.00 Ratings8.70 Ratings
Lead scoring and grading8.00 Ratings00 Ratings
Data quality management8.00 Ratings8.60 Ratings
Automated sales alerts and tasks8.00 Ratings7.10 Ratings
Lead segmentation and distribution8.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MailCampaigns
8.0
Ratings
8% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring8.00 Ratings9.00 Ratings
Event/webinar marketing8.00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MailCampaigns
8.0
Ratings
6% above category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns8.00 Ratings9.40 Ratings
Social profile integration8.00 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailCampaigns
8.0
Ratings
9% above category average
Thryv
6.6
Ratings
3% below category average
Dashboards8.00 Ratings9.10 Ratings
Standard reports8.00 Ratings8.60 Ratings
Custom reports8.00 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MailCampaigns
7.9
Ratings
6% above category average
Thryv
8.3
Ratings
27% above category average
API8.00 Ratings7.90 Ratings
Role-based workflow & approvals8.00 Ratings8.90 Ratings
Customizability7.00 Ratings8.10 Ratings
Integration with Salesforce.com8.00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.00 Ratings00 Ratings
Integration with SugarCRM8.00 Ratings00 Ratings
Third-party software integrations8.00 Ratings00 Ratings
Best Alternatives
MailCampaignsThryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailCampaignsThryv
Likelihood to Recommend
7.0
(0 ratings)
9.5
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
MailCampaignsThryv
Likelihood to Recommend
It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Advanced behavioral targeting based on real-time user interactions
  • AI-powered subject line optimizer for improved open rates
  • Dynamic content blocks that personalize email content at scale
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • Limited template customization options for complex designs
  • Occasional lag in reporting dashboard updates
  • Absence of a built-in image editor for quick graphic customization
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
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It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
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I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Read full review
Return on Investment
  • Increased email open rates by 25% through improved targeting
  • Boosted conversion rates by 15% with personalized content
  • Reduced unsubscribe rates by 30% due to more relevant messaging
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments