Makesbridge vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$29
per month (1 account)
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
MakesbridgeOutboundEngine
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
MakesbridgeOutboundEngine
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.More information is available on the vendor's website.
More Pricing Information
Community Pulse
MakesbridgeOutboundEngine
Considered Both Products
Makesbridge
Chose Makesbridge
Good support that makes me feel comfortable talking with them and trying their service.
Chose Makesbridge
Support...unmatched, personalized, and always there for you. Have yet to find another company that comes close. They are at a great price too!
Chose Makesbridge
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I …
Chose Makesbridge
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Chose Makesbridge
Makesbridge had forms capability, nurture/drip campaigns and the price was much more reasonable when compared to other Salesforce-integrated systems. The capabilities were more robust and allowed for automation.
OutboundEngine
Chose OutboundEngine
I do not use any other similar products at this time. Several of the options that are available to me (CRMs) offer similar options but are more effort on my side. OutboundEngine is more or less automatic and I love that!
Chose OutboundEngine
I've always done my own newsletters etc. so I don't have experience with other companies that provide content services.
Chose OutboundEngine
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but …
Chose OutboundEngine
I have not opted for others. However, I do add my own offerings and content making me realize just how easy and cost-effective this is to do in spite of the volume OE provides. I do like postings to attract others and not be the same as others in my community.
Chose OutboundEngine
OutboundEngine is more of a general information program that with more frequent postings. My clients are more interested in this type of postings, than one on a home I sold or open house that I am doing. However, I do have a free email program that I use several times a month …
Chose OutboundEngine
have used others in the past Personally I have not received any benefit in productivity from the program yes it tells me who is looking and who is most active. but that is it
Chose OutboundEngine
I also use PressLike. What I like about OutboundEngine is it uses my email database to send relative topics to my clients along with social media postings. PressLike offers primarily social media, but offers more customizable ways to market myself, my listings and any other …
Chose OutboundEngine
Intouch systems was a service I used but I don't think it is any of the ones referenced in the list. I constantly had to go in and repost things because it couldn't post to my accounts. It did also send out emails, but it wasn't getting on my social media. It was 1/3 the price …
Chose OutboundEngine
It’s easier for me. They handle everything and they notify me and send me my stats and it’s more affordable.
Chose OutboundEngine
N/A never tried anyone else.
Chose OutboundEngine
BNTouch is great for creating and sending mass emails but misses the automated feature entirely.
Chose OutboundEngine
There really aren't a lot of companies out there with good Real Estate Chat solutions.
Chose OutboundEngine
OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a …
Chose OutboundEngine
Much easier to use. Representative actively engages and schedules monthly meetings and training.
Chose OutboundEngine
Affordability is important and OutboundEngine is affordable. I like the expertise in this field they have. I really appreciate they don’t constantly bother me trying to sell me more services, etc. Any time I have needed to call the company, their reps are always available. …
Chose OutboundEngine
OutboundEngine has better staff support, a higher level of website maintenance/knowledge for future clients.
Chose OutboundEngine
My company offers a service called Octopost where they post to my social media platforms, but I don't feel like the content is as good and it doesn't reach as much of my database as the OutboundEngine newsletters do.
Chose OutboundEngine
I selected OutboundEngine after hearing about it from a friend. I had never used a similar product before.
Features
MakesbridgeOutboundEngine
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Makesbridge
7.7
Ratings
1% above category average
OutboundEngine
8.1
Ratings
9% above category average
WYSIWYG email editor6.90 Ratings00 Ratings
Dynamic content8.00 Ratings00 Ratings
Ability to test dynamic content8.00 Ratings00 Ratings
Landing pages7.00 Ratings00 Ratings
A/B testing8.40 Ratings00 Ratings
Mobile optimization7.90 Ratings8.60 Ratings
Email deliverability reporting8.20 Ratings7.80 Ratings
List management7.20 Ratings7.90 Ratings
Triggered drip sequences8.20 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Makesbridge
8.1
Ratings
4% above category average
OutboundEngine
5.7
Ratings
17% below category average
Lead nurturing automation8.20 Ratings00 Ratings
Lead scoring and grading7.60 Ratings00 Ratings
Data quality management8.20 Ratings00 Ratings
Automated sales alerts and tasks8.20 Ratings5.70 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Makesbridge
8.1
Ratings
9% above category average
OutboundEngine
-
Ratings
Calendaring7.70 Ratings00 Ratings
Event/webinar marketing8.40 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Makesbridge
8.8
Ratings
16% above category average
OutboundEngine
7.8
Ratings
16% above category average
Social sharing and campaigns8.50 Ratings7.80 Ratings
Social profile integration9.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Makesbridge
8.0
Ratings
9% above category average
OutboundEngine
-
Ratings
Dashboards7.60 Ratings00 Ratings
Standard reports8.40 Ratings00 Ratings
Custom reports8.10 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Makesbridge
7.6
Ratings
2% above category average
OutboundEngine
-
Ratings
API7.10 Ratings00 Ratings
Role-based workflow & approvals8.10 Ratings00 Ratings
Customizability7.20 Ratings00 Ratings
Integration with Salesforce.com8.20 Ratings00 Ratings
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User Ratings
MakesbridgeOutboundEngine
Likelihood to Recommend
8.2
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
8.8
(0 ratings)
6.4
(0 ratings)
Availability
9.1
(0 ratings)
8.9
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
8.2
(0 ratings)
7.9
(0 ratings)
Online Training
5.5
(0 ratings)
-
(0 ratings)
User Testimonials
MakesbridgeOutboundEngine
Likelihood to Recommend
Well, Makesbridge provides fast response and good support from their support team. Everything in their platform is fine; just maybe need more user friendly ways to create templates or HTML. Once you click return error, you will need to redo your template again.
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OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
  • Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
  • Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
  • Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
  • The system appearance. Love the graphic presentation.
  • Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)
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  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
  • I want them to do ALL My marketing :-).
  • I want them to update and send messages on social media and track responses.
  • I want to be able to sort Targets by email opens and clicks.
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  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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Likelihood to Renew
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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Usability
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
Their tech support staff is the BEST I have worked with!
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I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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Performance
Best tech support in the software industry.
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No answers on this topic
Support Rating
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
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The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Alternatives Considered
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with
Read full review
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
Read full review
Return on Investment
  • The list management is important to us. We need to make sure that the opt-out lists are maintained and this is done automatically for us. In addition, we can create multiple lists and each e-mail is only sent once. This has saved many headaches.
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  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
Read full review
ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails