ManyChat vs. Terminus ABM Platform

ManyChat is extremely easy to set up on your Facebook business page and Instagram account. Even if you just want to try it out, the free plan is great to get started. If you want to provide a freebie or 24/7 customer support, you can get it done with ManyChat.

Incentivized

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• ManyChat has a Facebook comment feature that when your audience comments on a particular post on your Facebook page then send them the information you have promised them. Once set up, is all on autopilot.
• We have the ManyChat plugin on our website to act as a customer service chat feature for those looking for help and engage with us.
• Have some great integrations on the pro account with payment gateways such as Stripe that allows you to charge your clients and receive money.

Incentivized

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• Better one way communication once explicit consent from recipient is acquired.
• Ability to see in one place where any automations are live.
• Alerts or notifications when an automation fails.

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

ManyChat is a great tool, provides loads of features, integrations and just saves you a whole load of time once all set up. If you aren't tech-savvy or used to how digital marketing tools work, it can appear complicated. That's how I felt initially 2 years ago, and after watching tutorials online I had a better understanding of it. This is why I rated it a 7, as it's not a tool that you can just play around with and guess how it works. There's definitely a learning curve with it so I recommend doing the free training and watching video tutorials.

Incentivized

There is room for improvement but frankly, we haven't had the need to request for support. Everything is pretty easy to setup and there are very useful video explanation guides and walkthroughs on ManyChat's YouTube channel. The only challenge we have had was to integrate it with Zapier, it's a bit tricky because you need to do a setup workaround first, but nothing too complicated.

Incentivized

For the initial purpose of getting ManyChat, none of the alternatives worked either. We ended up creating a mobile app to meet the need. For incoming support automation, using the native features within Facebook has been effective as well as using GoHighLevel and Continual.ly. ManyChat was considerably more effective, but with the price increase and the non-necessity of carrying another subscription for incoming message support, it wasn't a logical choice to keep the service.

Incentivized

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

• We have a very positive ROI for our business. We have been generating about 10 leads a month. We are currently closing on 10% of those, so 1 new client a month. We are working on ways to improve that conversion percentage.
• We generate around 50 leads a month for a client of ours. Their conversion is about 25% Their average ticket is 1,500.00 which puts them to about 15-20 thousand a month.

Incentivized

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized