Pitney Bowes offers MapInfo Pro, a Geographic Information System (GIS).
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Maptitude
Score 10.0 out of 10
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Caliper Corporation headquartered in Newton offers Maptitude, designed to be a robust and easy-to-use professional Location Intelligence (LI) tool. Maptitude provides features that allow the user to take advantage of the geographic elements of enterprise (or government) data, and to effectively explore information.
Very suitable for any project where geographic data needs to be analysed or presented in a digestible format. There is more easy to use software for 3D and terrain work. For drilling data the plug in is limited and slightly clumsy in its execution although it is possible to draw the trace, snap to terrain and colour depending on geology, assay results, etc.
Maptitude has proven to be an easy tool got banker to analyze their lending patterns for CRA and HMDA. In addition, it helps refine and target potential customers based on segmentation models. Given the new 2020 census data, Maptitude is ideal for understanding the changing demographics.
Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.
MapInfo Pro customer support has always been quick and very helpful with any issues I have had with the software. They usually get back to you about your enquiry within 24 hours and they also tend to follow up to make sure your issue was resolved. I find it refreshing to be able to contact their experts quickly and easily.
Caliper are really good at responding to any difficulties you're having ...even if it's your own fault! If I was a US user, I'd immediately give it 10/10, but because I'm in the UK and am an early bird, there are those occasions where I've needed support in our morning, but had to be patient. But it's not an issue.
QGIS works very well however I find it a little harder to use and find the tools/settings I need in QGIS. It has a lot of the same functionality as MapInfo however QGIS doesn't really offer a dedicated customer support form or service which makes it harder to learn the product.
I was a MapPoint user and was looking for a simple GIS tool to replace it when Microsoft announced that they weren't going to update it any further - actually Maptitude can do masses more than I ever need it for, and it does what I need really well - masses better than MapPoint could do.
