Mapp Digital vs. Webtrends Analytics
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Mapp Digital | Score8.2 out of 10 | N/A | Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and… | N/A |
Webtrends Analytics | Score4.4 out of 10 | N/A | WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix. | N/A |
| Mapp Digital | Webtrends Analytics | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Pre-Send Testing |
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| Mapp Digital | Webtrends Analytics | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 7.1 |
| Likelihood to Renew | 7.8 | 5.4 |
| Usability | 1.9 | 5.4 |
| Availability | - | 9.0 |
| Performance | 9.0 | 8.2 |
| Support Rating | 9.0 | 8.8 |
| In-Person Training | - | 9.7 |
| Online Training | 10.0 | 9.0 |
| Implementation Rating | 5.0 | 9.9 |
| Configurability | - | 7.1 |
| Vendor post-sale | - | 9.0 |
| Vendor pre-sale | - | 9.0 |