Marin Software

Marin Software

64 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Marin Software	Score9.1 out of 10	N/A	Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…	N/A

Pricing

Marin Software

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Pricing Offerings
Marin Software
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Marin Software
Considered Both Products	Marin Software Verified User Chose Marin Software Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, … Incentivized Helpful? Verified User Chose Marin Software Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst in Marketing at Traffic Digital Agency (Marketing and Advertising, 11-50 employees) Chose Marin Software Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account. In both AdWords and Bing, the bulk editing and automated bidding features … Incentivized Helpful? Verified User Chose Marin Software I used Kenshoo about 3 years ago. I find Marin much simpler to use. The biggest plus for Marin is the bidding structure. Incentivized Helpful? Nikita Patel Media Manager in Marketing at Performics (Marketing and Advertising, 1001-5000 employees) Chose Marin Software We did platform reviews and decided we would stick with Marin after the recent updates. DoubleClick doesn't have the ability to use web queries as well as Marin and they also have trouble with customer service. Marin has shown plenty of improvement and we are excited to … Incentivized Helpful? Lol Lowe Paid Search Lead in Marketing at toinfinity (Marketing and Advertising, 11-50 employees) Chose Marin Software At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these. Incentivized Helpful? Danielle White Media Buyer/Planner at SERINO/COYNE (Marketing and Advertising, 201-500 employees) Chose Marin Software I am not sure, I have only ever used Marin Software and it was implemented before my arrival. Incentivized Helpful? Verified User Chose Marin Software Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin. Incentivized Helpful? Verified User Chose Marin Software N/A - I was not personally included in the evaluation process. Incentivized Helpful? Verified User Chose Marin Software Both platforms have their advantages. Marin was chosen due to price point, bid management and reporting. Helpful? Verified User Chose Marin Software Marin pulls reports on a much faster basis than the previous bid management program I used. It also allows me to work faster with its bulk-editing capabilities, where I can raise bids, pause/activate campaigns, change destination URLS, etc, all within the UI. Incentivized Helpful? Aigerim Kikimova, MBA Digital Marketing Strategist in Marketing at TBC (E-Learning, 5001-10,000 employees) Chose Marin Software I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account … Helpful? Kelly Wagner Client Services Manager in Marketing at iProspect (Marketing and Advertising, 11-50 employees) Chose Marin Software Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo … Helpful? Verified User Chose Marin Software Marin was selected for its flexibility to add in reporting functionality based on very specific needs. Helpful? Verified User Chose Marin Software I have actually used both Marin and Omniture with the same client- both are beneficial in different ways. We used Omniture to pull in all revenue data as we didn't want Google to be pulling in rev info for privacy reasons. Helpful? Noah Omri Levin Senior Media Manager in Marketing at Search Discovery (Marketing and Advertising, 11-50 employees) Chose Marin Software Marin rolls out updates and features at a pace that is unparalleled. Their operations teams work with us to integrate tracking. Helpful? Greg Marta Director Digital Marketing in Marketing at DMW Direct (Marketing and Advertising, 51-200 employees) Chose Marin Software Have not used a similar service lately. Helpful? Zack Schwartz Senior SEM Analyst in Marketing at FlipKey (TripAdvisor) (Internet, 1001-5000 employees) Chose Marin Software I have also used Efficient Frontier, and I found Marin to be much more user friendly and full-featured. Helpful? Chad Gardner Technical Account Manager in Marketing at BrightTag (Marketing and Advertising, 51-200 employees) Chose Marin Software The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite. Helpful? Michelle Massis in Sales at Yelp (Internet, 11-50 employees) Chose Marin Software I haven't used any other system before.. Helpful? Verified User Chose Marin Software I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. … Helpful? Verified User Chose Marin Software Marin wasn't as flashy as some of the other tools we evaluated; however, it provided the fundamental tools we needed to do our job effectively & efficiently. Their reporting functionality works, but isn't as "bells & whistley" as the others; however, we've seen errors when … Helpful? Robert Frost Manager of Paid Media in Professional Services at ethology (Marketing and Advertising, 51-200 employees) Chose Marin Software Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable … Helpful? Harini Sridharan Lead Analyst , Search and Conversion in Marketing at eBags (Internet, 1001-5000 employees) Chose Marin Software We looked at a variety of top vendors and Marin had the best value among them. Marin was also the most responsive during the initial RFP process and provided us with great customer service during both integration and afterwards Helpful? Verified User Chose Marin Software Marin is a key player in the market for paid search, display and social. Its key competitors are Kenshoo and DoubleClick. I think that each provides specific value to their clients, but Marin offers a holistic value. Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
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	Implementation went as expected
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User Ratings
	Marin Software
Likelihood to Recommend	10.0 (32 ratings)
Likelihood to Renew	7.6 (23 ratings)
Usability	10.0 (6 ratings)
Availability	9.0 (1 ratings)
Support Rating	10.0 (6 ratings)
Online Training	9.0 (1 ratings)
Implementation Rating	9.8 (5 ratings)