Frase vs. MarketMuse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 8.6 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
MarketMuse
Score 9.2 out of 10
N/A
MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
$0
per month
Pricing
FraseMarketMuse
Editions & Modules
No answers on this topic
Free
$0.00
per month
Standard
$149.00
per month
Premium
$999.00
per month
Offerings
Pricing Offerings
FraseMarketMuse
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FraseMarketMuse
Features
FraseMarketMuse
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
Ratings
3% below category average
MarketMuse
-
Ratings
Page grader8.00 Ratings00 Ratings
Competitive analysis7.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
Ratings
8% below category average
MarketMuse
-
Ratings
Local SEO7.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
Ratings
12% above category average
MarketMuse
-
Ratings
Multi-domain support10.00 Ratings00 Ratings
Integration with web analytics tools9.00 Ratings00 Ratings
User Ratings
FraseMarketMuse
Likelihood to Recommend
8.0
(0 ratings)
8.7
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
FraseMarketMuse
Likelihood to Recommend
Recommended for creating content outlines, rewriting content, research, etc. I would not recommend to use it as a full-fledged article writer or product descriptor. The Google Search Console integration feature is also worth trying. Recommended for small teams or individuals.
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This tool is extremely powerful for comparing your content to competitors. Additionally, as mentioned previously, the tool is also helpful for finding additional angles or elements to include in content as-you-write.
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Pros
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
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Cons
  • UI
  • Content Editor
  • Headings at Glance
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  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
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Support Rating
No answers on this topic
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
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Alternatives Considered
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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MarketMuse has some necessary as well as unique functionalities for content optimization. There are so other tools in the market which are also doing the same thing as MarketMuse is doing. But MarketMuse is a bit ahead of them because MarketMuse is always developing their software to keep pace with the hard competition. I use MarketMuse because I have got excellent results by using this software.
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Return on Investment
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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  • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
  • Improving the brand of our agency on search engines has enabled us to reach more buyers.
  • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
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ScreenShots

MarketMuse Screenshots

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.