Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…
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Siteimprove
Score 10.0 out of 10
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The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making …
I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease …
I prefer Siteimprove to all above for their easy to view and use dashboards. The visual aspect of SiteImprove makes it easy to pick up for everyone - as we have experienced in our team. We've only had 1 training session on it, as opposed to the multiple for the other things we …
Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly …
Compared to any other tool I've used, Siteimprove is the best. Many tasks that I used to do manually have become more accessible and faster due to it. The visual scanning of issues is what makes it the best. It's simple to find problems, fix them, and track how far we've come. …
I do like Siteimprove, but we are moving on to Monsido purely for costs. Monsido costs a third less than Siteimprove and offers the same functionality.
We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical …
In terms of WCAG, accessiBE is the more value oriented product with easy to understand results, less false positives, better WCAG results. That said, it's also a single focused tool, whereas Siteimprove is geared towards overarching web governance. There are simply no other …
Siteimprove is superior to Ahrefs due to it's clean and intuitive user interface and seamless navigation. Ahrefs contains a more robuts data set but the information is often difficult to locate and take action on because of how it's displayed to users. Siteimprove has less data …
Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.
User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.
Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.