MediaMath vs. SQLGate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MediaMath
Score 7.4 out of 10
N/A
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.N/A
SQLGate
Score 0.0 out of 10
N/A
N/A
$15
per month
Pricing
MediaMathSQLGate
Editions & Modules
No answers on this topic
Basic
$15
per month
Offerings
Pricing Offerings
MediaMathSQLGate
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MediaMathSQLGate
Considered Both Products
MediaMath
Chose MediaMath
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify …
Chose MediaMath
I thought MediaMath stacked up well against Adform Flow. While they both have excellent customer service, I preferred interacting with the rep from MediaMath. They made us feel more looked after. I was not involved with the pricing, but I believe we went with MediaMath because …
Chose MediaMath
We also use Google Display & Video 360 (DV360) - Overall MediaMath is easier to work in because of tagging and campaign structure, but sometimes DV360 has audiences that fit our current needs more than MediaMath. MediaMath's support team has consistently been better than DV360 …
Chose MediaMath
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Chose MediaMath
The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given …
Chose MediaMath
We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work …
Chose MediaMath
Higher QPS, better overall deliver and performance.
Chose MediaMath
NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software.
SQLGate

No answer on this topic

Best Alternatives
MediaMathSQLGate
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MediaMathSQLGate
Likelihood to Recommend
7.4
(0 ratings)
-
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
MediaMathSQLGate
Likelihood to Recommend
The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.
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No answers on this topic
Pros
  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
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No answers on this topic
Cons
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
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No answers on this topic
Likelihood to Renew
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
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No answers on this topic
Alternatives Considered
The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.
Read full review
No answers on this topic
Return on Investment
  • Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
  • MediaMath has allowed us to reach niche audiences with their targeting capabilities
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No answers on this topic
ScreenShots