MediaMath vs. lakeFS

MediaMath

lakeFS

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
MediaMath	Score 7.4 out of 10	N/A	MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.	N/A
lakeFS	Score 10.0 out of 10	N/A	Treeverse offers open source tech management for engineers, data scientists and analysts who are transforming the world with data.	N/A

Pricing

MediaMath

lakeFS

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
MediaMath	lakeFS
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Treeverse's platform lakeFS is open source technology.

More Pricing Information

Community Pulse
	MediaMath	lakeFS
Considered Both Products	MediaMath Verified User Anonymous Chose MediaMath MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify … Incentivized Helpful? Verified User Anonymous Chose MediaMath I thought MediaMath stacked up well against Adform Flow. While they both have excellent customer service, I preferred interacting with the rep from MediaMath. They made us feel more looked after. I was not involved with the pricing, but I believe we went with MediaMath because … Incentivized Helpful? Verified User Anonymous Chose MediaMath We also use Google Display & Video 360 (DV360) - Overall MediaMath is easier to work in because of tagging and campaign structure, but sometimes DV360 has audiences that fit our current needs more than MediaMath. MediaMath's support team has consistently been better than DV360 … Incentivized Helpful? Omar MAES Chief Technology Officer - Board Member Chose MediaMath Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition. Incentivized Helpful? Denia Martínez Posadas Head of Trading Chose MediaMath T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile. Incentivized Helpful? Tyler Stuckey Digital Media Supervisor Chose MediaMath The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given … Incentivized Helpful? Christian Schwindle Display Advertising Specialist Chose MediaMath We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work … Helpful? Amy Harris Regional Vice President, West Coast Chose MediaMath Higher QPS, better overall deliver and performance. Helpful? Namit Narain Director Media & Metrics Chose MediaMath NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software. Helpful?	lakeFS Verified User Anonymous Chose lakeFS LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access … Incentivized Helpful?

Features

MediaMath

lakeFS

Data Collection

Comparison of Data Collection features of Product A and Product B
	MediaMath - Ratings	lakeFS 10.0 Ratings 21% above category average
Collection of first-party data	00 Ratings	10.00 Ratings
Collection of third-party data	00 Ratings	10.00 Ratings
Access to Third-party Data Providers	00 Ratings	10.00 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	MediaMath - Ratings	lakeFS 10.0 Ratings 19% above category average
Audience taxonomy	00 Ratings	10.00 Ratings
Tag Management	00 Ratings	10.00 Ratings
Data Analysis Dashboard	00 Ratings	10.00 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	MediaMath - Ratings	lakeFS 10.0 Ratings 22% above category average
Data Transfer	00 Ratings	10.00 Ratings
DSP integration	00 Ratings	10.00 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	MediaMath - Ratings	lakeFS 10.0 Ratings 23% above category average
Campaign Analytics	00 Ratings	10.00 Ratings
Audience Analytics	00 Ratings	10.00 Ratings

Best Alternatives
	MediaMath	lakeFS
Small Businesses	Adobe Advertising Cloud Score 8.6 out of 10	MediaMath Score 7.4 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	Adobe Real-Time CDP Score 8.1 out of 10
Enterprises	Adobe Advertising Cloud Score 8.6 out of 10	Adobe Real-Time CDP Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	MediaMath	lakeFS
Likelihood to Recommend	7.4 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	7.0 (0 ratings)	- (0 ratings)

User Testimonials
	MediaMath	lakeFS
Likelihood to Recommend	The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level. Namit Narain Director Media & Metrics Read full review	LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately Incentivized Verified User Anonymous Read full review
Pros	Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying. Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform. Incentivized Omar MAES Chief Technology Officer - Board Member Read full review	data connection management Incentivized Verified User Anonymous Read full review
Cons	Inventory: a low in-app inventory You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns. Incentivized Denia Martínez Posadas Head of Trading Read full review	search folders customer service Incentivized Verified User Anonymous Read full review
Likelihood to Renew	At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support. Christian Schwindle Display Advertising Specialist Read full review	No answers on this topic
Alternatives Considered	The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content. Incentivized Tyler Stuckey Digital Media Supervisor Read full review	LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data Incentivized Verified User Anonymous Read full review
Return on Investment	Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness. MediaMath has allowed us to reach niche audiences with their targeting capabilities Incentivized Verified User Anonymous Read full review	collaboration data sorting Incentivized Verified User Anonymous Read full review
ScreenShots