Meiro CDP vs. Treasure Data

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meiro CDP
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Meiro is a composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure. Unlike traditional SaaS CDPs that store customer data in their own cloud environments, Meiro is deployed privately—within the company's own infrastructure—on any major cloud platform or on-premise, anywhere in the world. This ensures data remains compliant, secure, and under the…N/A
Treasure Data
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
Pricing
Meiro CDPTreasure Data
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Meiro CDPTreasure Data
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Meiro CDPTreasure Data
Considered Both Products
Meiro CDP
Treasure Data
Chose Treasure Data
I would put Treasure Data up against any CDP.
Chose Treasure Data
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer …
Chose Treasure Data
We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
Chose Treasure Data
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
Chose Treasure Data
Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their …
Chose Treasure Data
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There …
Chose Treasure Data
Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized …
Chose Treasure Data
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created …
Chose Treasure Data
I can refine customer behavior more than Google Ananlytics or see it without aggregation errors.
Chose Treasure Data
Treasure Data has more customizations plus the cost factor.
Chose Treasure Data
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data …
Chose Treasure Data
More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
Chose Treasure Data
Treasure Data is easier to implement
Chose Treasure Data
I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' …
Chose Treasure Data
Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
Chose Treasure Data
Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their …
Chose Treasure Data
We didn't consider any other customer data platform solutions other than Treasure Data.
Chose Treasure Data
There is a limited amount of human resource in the market who has knowledge in CDP. Treasure Data is simple and easy to navigate so that a newbie might find it easy to grasp its working concepts and initiate performing on the same. Whereas Tealium is more suited for a person …
Chose Treasure Data
Treasure Data was also chosen before I arrived at the organization. Also, I'm not person who's in charge or writing the queries which means that I let someone know what I need to use the software for and they let me know if Treasure Data is best suited. However, that being …
Best Alternatives
Meiro CDPTreasure Data
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
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Score 8.5 out of 10
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User Ratings
Meiro CDPTreasure Data
Likelihood to Recommend
8.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(0 ratings)
In-Person Training
-
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
6.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.4
(0 ratings)
User Testimonials
Meiro CDPTreasure Data
Likelihood to Recommend
We recommend the use of Meiro to work with customer data review processes that need to be managed directly from mobile terminals, as it offers an excellent deployment through Android devices, despite not having an installable platform, but its web version is adequate enough to work securely.
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Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win.
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Pros
  • By being able to include segmentation operations within our customer management, it is no longer necessary to opt for the use of GDPR software, as Meiro and its end-to-end solution system is enough to cover the entire data matching quota, to properly define which salesperson is best suited to each customer (that's why we use this tool).
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  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
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Cons
  • We do not agree with the derogatory opinion about our experience using Meiro, as the service proved to maintain a quite positive quality level, so we are satisfied with the investment made in the use of Meiro and with the results, it has shown us when modeling information.
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  • Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
  • Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
  • Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.
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Likelihood to Renew
No answers on this topic
Because treasure data is a great platform with a great support team behind, it's a scalable solution that deals well with huge amounts of data every day and has a huge catalog of integrations that can be easily use to download data from several platforms, like aws s3, redshift, google bigquery.
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Usability
No answers on this topic
If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.
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Reliability and Availability
No answers on this topic
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
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Performance
No answers on this topic
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
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Support Rating
No answers on this topic
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
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In-Person Training
No answers on this topic
I was not here when treasure data was implemented to our company.
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Online Training
No answers on this topic
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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Implementation Rating
No answers on this topic
Implementation was quick and our developers had very few issues with the SDK.
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Alternatives Considered
We started with Meiro. There was nothing here previously.
Read full review
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer to modify or develop data load workflows.
Read full review
Scalability
No answers on this topic
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
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Return on Investment
No answers on this topic
  • When there are Treasure Data updates, there might be old functions that are deprecated or existing functions which no longer work as before --> this may have impact on existing workflows/queries
  • As many developers are working on the same environment, the jobs are queued because there is a limited amount of computation cores available --> if we want to increase it, our client needs to pay for more cores
  • As data are increasing, some workflows are too expensive and need to be rethought / made more efficient --> this means re-designing existing workflows and also requires constant support from Treasure Data which analyzes the queries and identifies points of improvement that allows client to pay less
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ScreenShots

Meiro CDP Screenshots

Screenshot of Native Email Channel—This is used to create and automate dynamically personalized email campaigns with a custom HTML or no-code visual editor. The email solution enables the user to pick any SMTP provider of choice.Screenshot of Customer Journey Orchestration — A drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.Screenshot of Web/Pop up Banners — This is used to create a static image or HTML Web/Mobile banners, and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.Screenshot of No-code audience segmentation — Used to create and refine targeted customer groups through a no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.Screenshot of Native Mobile Push — Activates customer segments with personalized app notifications directly from Meiro’s interface.

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder