Mention vs. WGSN Barometer

Mention is perfect if you are looking for a fairly inexpensive software that will help you monitor your brand reputation, help you discover SEO opportunities, and potentially help you generate sales revenue. While I know Mention can work with bigger companies, I personally feel this fits the SMB market the best. On the other hand, Mention may not be for you if you have a mega brand and need to see sentiment analysis.

Incentivized

• Engagement - Knowing how well your content is doing with your audiences is a beneficial feature to have at your disposal.
• Reach - Knowing the who, and where your content ends up, gives a better insight into how compelling your content is.
• Data Reports - The many features offered by Mention is invaluable. Some of the best thought out features are with this company.

Incentivized

• Mention is an older platform and in this rapidly changing world and "need it now," I'm not feeling it's really there yet.
• I'm having to create my own social tracking using IFTTT and Zapier to be ahead of the curve. I wish Mention was as fast.

Incentivized

Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.

Incentivized

Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!

Incentivized

Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support would be available to me. Normally when you have a question, you want it answered right now, but that was a bit of a problem for them. Mention is very quick with support and understanding of their own program.

Incentivized

• Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
• Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
• The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.

Incentivized