Meta Business Manager vs. Publer

Meta Business Manager

Publer

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Manager	Score 7.9 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A
Publer	Score 9.4 out of 10	N/A	Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…	$5 per month per user

Pricing

Meta Business Manager

Publer

Editions & Modules

No answers on this topic

Professional: $5
per month per user
Business: $10
per month per user
Enterprise: Custom Pricing

Offerings

Pricing Offerings
Meta Business Manager	Publer
Free Trial
No	Yes
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.

More Pricing Information

Community Pulse
	Meta Business Manager	Publer
Considered Both Products	Meta Business Manager Verified User Anonymous Chose Meta Business Manager When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Overall, its a great tool that allows you to target to your audience, all the above tools have different audiences and if Meta Business Manager allows you to get to yours then I would advise for you to give it a try. But be sure to use an agency or get help if you are beginner … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Meta Business Manager is far superior to Adobe campaign. As mentioned before Meta Business Manager allows businesses of all size to better manage social media marketing campaigns and quickly evaluate the success of those campaigns. Without this platform one would have to … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Meta Business Manager's targeting capabilities are not as advanced for B2B as LinkedIn, but it drives much more efficient costs and still does a great job at finding your ICP. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager LinkedIn Marketing Solutions, X Ads, TikTok for Business and Reddit for Business Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Looking at the Business Managers for other social advertising platforms, Meta is the clear business leader and other platforms have clearly copied what they can to get started. In my opinion, Meta Business Manager is one of the top in class Business Managers and I would … Incentivized Helpful? TN Tyler Newman Marketing Director Chose Meta Business Manager Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Both Sociamonials and Hootsuite are easier to use. Meta has the price advantge... It's free Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager This was a company process already in place. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager I use both and frankly Google blows FB out of the water on reporting and diagnostic issues with campaigns. It's also much easier to access customer support should there be any issues with your campaigns or if you need help in setting up a new campaign. FBM is a necessary tool … Incentivized Helpful? Samantha Huskey Digital Marketing Specialist Chose Meta Business Manager Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part … Incentivized Helpful? Kyle Cocomise Online Marketing Manager Chose Meta Business Manager I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Rob Gokee Composer Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? LS Louis Schietekat Managing Director Chose Meta Business Manager LinkedIn Marketing has audience targeting that is much more focused on the professional aspects of a user, such as skills, job title, and company size. Facebook, on the other hand, is more focused on the audience interests. As a B2B business, it is thus hard to choose which … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager A pretty robust tool. I liked it but it was way over my budget so I had to cancel it. I think they have gotten even better but pricing remains the same. Incentivized Helpful? Angela Heid Director of Social Media Chose Meta Business Manager I personally found it easier to use and the non-profits I am managing aren't on several other platforms. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform. Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate. Incentivized Helpful? Kristi Porter Chief Do-Gooder Chose Meta Business Manager I have used Twitter analytics before, and look at my Pinterest analytics now and again. Twitter and Pinterest both have easier interfaces to navigate, which is really nice, but I know they don't have near the data that Facebook does. Additionally, I just started using my … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of … Incentivized Helpful? Josh Peichoto Digital Strategy Manager Chose Meta Business Manager We used the Facebook Pages Manager exclusively for managing out pages. We've used Synup as an alternative, but it still requires us to work in Facebook Pages Manager, and Synup has a weak product offering. We've considered using another tool to assist in managing our data for … Incentivized Helpful? Andy Fuller Director of Strategic Content Chose Meta Business Manager Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so … Incentivized Helpful? Verified User Anonymous Chose Meta Business Manager Not as much learning content available compared to LinkedIn Learning tools. Incentivized Helpful?	Publer Philipp Brugger CEO Chose Publer I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically Incentivized Helpful? Gilbeli Girodier González Owner- CEO Chose Publer The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely … Incentivized Helpful? Verified User Anonymous Chose Publer Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far. Incentivized Helpful? Kathryn Rose Newey Marketing Chose Publer Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find. Incentivized Helpful? Verified User Anonymous Chose Publer At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time. Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all. Incentivized Helpful? Verified User Anonymous Chose Publer A lot more options Incentivized Helpful? Jay Cin CEO \| Founder Chose Publer Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased Incentivized Helpful? Luke Welsh President Chose Publer By far the best for smaller agencies looking to get big efficiency at a small cost. Incentivized Helpful? Rodney Lee Conover Owner Chose Publer We were using Hootsuite and while it was adequate, it was also cumbersome and expensive, relative to Publer, which thank-god we found. Not only does Publer download videos for you from many social media Incentivized Helpful? Verified User Anonymous Chose Publer Great for Instagram, but not as versatile for other platforms. Publer gives us a more consistent experience across all channels. Incentivized Helpful? RM Rachel Minion CEO Chose Publer It was the only tool where I could have hundreds of accounts without costing an arm and a leg THAT HAS AN APPROVAL PROCESS BUILT IN. Incentivized Helpful? Chris Murphy Owner Chose Publer The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are … Incentivized Helpful? SZ Steve Zador Owner Chose Publer It's more affordable than Buffer and has a dark mode and media library. I don't have to upload my images one by one. Incentivized Helpful? Charlie Winér Owner Chose Publer The cost! And better functions in the different social media accounts. Incentivized Helpful? Verified User Anonymous Chose Publer Priced more competitively, easier to set-up and easier to use. Incentivized Helpful? Verified User Anonymous Chose Publer Similar, but this seems to have the edge on price for small accounts Incentivized Helpful? NS Nico Schulz Business Owner Chose Publer They do not offer insta collab-postings Incentivized Helpful? Verified User Anonymous Chose Publer Buffer and Sprout Social Incentivized Helpful? Thinh-Lay Wonesky Accessibility Consultant Chose Publer I can easily upgrade or downgrade my subscription based on my needs. Incentivized Helpful? CO Caglar Onder Digital Marketing Manager Chose Publer Has the necessary features but more affordable Incentivized Helpful? Verified User Anonymous Chose Publer I haven't use any other platforms yet. I have looked into Sprout social and Buffer I think it is called. But I am price sensitive and it seems like Publer is the best "bang for the buck" so to speak and as a new entrepreneur that is awesome for me! Incentivized Helpful? Sarah Bajc Owner Chose Publer Not quite as powerful but easier to use and much more cost effective. Plus the Publer customer service is awesome. The prescheduling system makes batch processing my work much more convenient, and you can "reuse" a prior post then just alter some text or swap out an image to … Incentivized Helpful? Verified User Anonymous Chose Publer I like Publer because it posts PDF documents and other social media networks do not post PDF document so that's why I like Publer and I recommended because when you want to post a PDF document a lot of social media scheduler is just will not let you post PDFs and that's why I … Incentivized Helpful? Casey Carmical Owner Chose Publer Cloud Campaign worked well for the most part, but some workflows were difficult to understand. It was also too expensive for my purposes. Publer does everything that I used Cloud Campaign for and does it better and for a lower price. I would highly recommend it to Cloud … Incentivized Helpful? Kalyn Wright CEO Chose Publer They were difficult to use and it was cumbersome and I felt like it was not very intuitive. Incentivized Helpful?

Features

Meta Business Manager

Publer

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Meta Business Manager 6.1 Ratings 23% below category average	Publer - Ratings
Boolean keyword searches	5.90 Ratings	00 Ratings
Filtering out noise/spam	5.30 Ratings	00 Ratings
Sentiment analysis	7.30 Ratings	00 Ratings
Broad channel coverage	6.00 Ratings	00 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Meta Business Manager 5.9 Ratings 31% below category average	Publer 9.3 Ratings 15% above category average
Content planning and scheduling	7.10 Ratings	9.70 Ratings
Audience targeting	6.00 Ratings	00 Ratings
Content optimization	5.80 Ratings	9.60 Ratings
Workflow management	4.70 Ratings	8.80 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Meta Business Manager 5.9 Ratings 29% below category average	Publer 8.9 Ratings 12% above category average
Automated routing and prioritization	5.30 Ratings	8.80 Ratings
Customer interaction histories	4.60 Ratings	00 Ratings
Bulk actions	7.80 Ratings	9.10 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Meta Business Manager 6.1 Ratings 24% below category average	Publer - Ratings
Lead generation	4.80 Ratings	00 Ratings
Content marketing	5.60 Ratings	00 Ratings
Paid media management	6.20 Ratings	00 Ratings
Campaigns and promotions	7.60 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Meta Business Manager 6.3 Ratings 29% below category average	Publer 9.7 Ratings 14% above category average
Twitter	4.00 Ratings	9.80 Ratings
Facebook	8.10 Ratings	9.90 Ratings
LinkedIn	5.90 Ratings	9.70 Ratings
Google+	7.30 Ratings	9.40 Ratings
Instagram	7.30 Ratings	9.90 Ratings
Pinterest	6.00 Ratings	9.90 Ratings
YouTube	5.60 Ratings	9.70 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Meta Business Manager 5.6 Ratings 34% below category average	Publer 9.4 Ratings 17% above category average
Campaign success analytics	7.20 Ratings	9.30 Ratings
Real-time tracking	5.80 Ratings	00 Ratings
Competitor analysis	3.80 Ratings	9.50 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Meta Business Manager 6.1 Ratings 27% below category average	Publer 9.7 Ratings 19% above category average
Role-based user permissions & privileges	5.30 Ratings	9.60 Ratings
Mobile access	7.00 Ratings	9.70 Ratings

Best Alternatives
	Meta Business Manager	Publer
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Meta Business Manager	Publer
Likelihood to Recommend	10.0 (0 ratings)	9.4 (0 ratings)
Usability	7.6 (0 ratings)	9.5 (0 ratings)
Support Rating	6.1 (0 ratings)	- (0 ratings)

User Testimonials
	Meta Business Manager	Publer
Likelihood to Recommend	When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well. Incentivized Verified User Anonymous Read full review	Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of. Incentivized JA Jonathon Andrews Creative Director Read full review
Pros	Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement. Incentivized Andy Fuller Director of Strategic Content Read full review	I love the CALENDAR view, I think it looks really clean I like how it changes the aspect ratios of the photos between social platforms for me I love how I can simply log in with Google, that is a small detail but it helps I love how I can "preview" to make sure I got everything right I love lamp... Verified User Anonymous Read full review
Cons	The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them. Incentivized Venessa Pixton Customer Service Manager Read full review	It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API. Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts. Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	I love the tool, is simple and useful Gilbeli Girodier González Owner- CEO Read full review
Usability	The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals. Incentivized Verified User Anonymous Read full review	its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything. RC ricardo carvalho owner Read full review
Performance	No answers on this topic	The pages do load very quick but in the the iPad form Gilbeli Girodier González Owner- CEO Read full review
Support Rating	Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried. Incentivized Verified User Anonymous Read full review	Every time I have contacted Publer, I get answers right away Gilbeli Girodier González Owner- CEO Read full review
Alternatives Considered	When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we go for more specific targetting via LinkedIn Ads and LinkedIn Sales Navigator. Also, for inbound lead generation we use Google Search Ads. Verified User Anonymous Read full review	This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice. Dimitri Cassimatis Marketing Manager Read full review
Scalability	No answers on this topic	I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily Gilbeli Girodier González Owner- CEO Read full review
Return on Investment	Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data. Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks. Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager. Incentivized Verified User Anonymous Read full review	Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling Peace of mind knowing I can more easily stay consistent with my posting More hours saved on the analytics, which are FAR easier to view trends than in the native platforms Incentivized BS Brianna Shade Owner Read full review
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