Meta Business Suite vs. WhatsApp Business

Meta Business Suite

761 Reviews and Ratings

WhatsApp Business

200 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Suite	Score6.5 out of 10	N/A	Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.	N/A
WhatsApp Business	Score8.5 out of 10	N/A	WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.	N/A

Pricing

Meta Business Suite

WhatsApp Business

No answers on this topic

WhatsApp Business: Free

Pricing Offerings
Meta Business Suite	WhatsApp Business
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Meta Business Suite	WhatsApp Business
Considered Both Products	Meta Platforms Inc No answer on this topic	Meta Platforms Inc Verified User Chose WhatsApp Business The most effective aspect is its privacy, it increases the number of clients as well as simplifies the business. It's safe to keep payment records, by sharing screenshots with clients and making the complete record in a group with all screenshots and receipts. Thus, highly … Incentivized Helpful? Verified User Chose WhatsApp Business You don't need to sit and talk to the customers online, you just get the queries, orders and you go with that. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Meta Business Suite

WhatsApp Business

Comparison of Listening/monitoring features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 4.7 4 Ratings	WhatsApp Business - Ratings
Boolean keyword searches	4.03 Ratings	00 Ratings
Filtering out noise/spam	4.33 Ratings	00 Ratings
Sentiment analysis	5.03 Ratings	00 Ratings
Broad channel coverage	5.34 Ratings	00 Ratings

Comparison of Publishing features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 6.3 6 Ratings	WhatsApp Business - Ratings
Content planning and scheduling	6.36 Ratings	00 Ratings
Audience targeting	6.96 Ratings	00 Ratings
Content optimization	5.34 Ratings	00 Ratings
Workflow management	6.73 Ratings	00 Ratings

Comparison of Engagement features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 5.3 5 Ratings	WhatsApp Business - Ratings
Automated routing and prioritization	5.83 Ratings	00 Ratings
Customer interaction histories	4.14 Ratings	00 Ratings
Bulk actions	6.03 Ratings	00 Ratings

Comparison of Marketing features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 7.0 6 Ratings	WhatsApp Business - Ratings
Lead generation	5.95 Ratings	00 Ratings
Content marketing	7.44 Ratings	00 Ratings
Paid media management	7.55 Ratings	00 Ratings
Campaigns and promotions	7.25 Ratings	00 Ratings

Comparison of Channel coverage/integration features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 6.2 4 Ratings	WhatsApp Business - Ratings
Twitter	8.01 Ratings	00 Ratings
Facebook	7.54 Ratings	00 Ratings
LinkedIn	5.02 Ratings	00 Ratings
Google+	4.52 Ratings	00 Ratings
Instagram	8.34 Ratings	00 Ratings
Pinterest	5.02 Ratings	00 Ratings
YouTube	5.02 Ratings	00 Ratings

Comparison of Reporting/analytics features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 6.3 6 Ratings	WhatsApp Business - Ratings
Campaign success analytics	6.26 Ratings	00 Ratings
Real-time tracking	6.86 Ratings	00 Ratings
Competitor analysis	6.03 Ratings	00 Ratings

Comparison of Account management features of Meta Business Suite and WhatsApp Business
Feature	Meta Business Suite 4.8 5 Ratings	WhatsApp Business - Ratings
Role-based user permissions & privileges	4.85 Ratings	00 Ratings
Mobile access	4.75 Ratings	00 Ratings

User Ratings
	Meta Business Suite	WhatsApp Business
Likelihood to Recommend	5.3 (98 ratings)	9.6 (24 ratings)
Likelihood to Renew	10.0 (7 ratings)	9.0 (1 ratings)
Usability	4.2 (6 ratings)	9.8 (4 ratings)
Performance	3.0 (1 ratings)	- (0 ratings)
Support Rating	10.0 (4 ratings)	8.3 (4 ratings)
Implementation Rating	10.0 (4 ratings)	- (0 ratings)