Metadata.io vs. StackAdapt

Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.

Incentivized

Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.

Incentivized

• Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
• Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
• Attribution: see influenced & triggered opportunities/CW deals
• Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process

Incentivized

• Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
• Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
• Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.

Incentivized

• It was difficult to set goals on the individual campaign level vs. all ad campaigns
• It seems like the automation in-platform is better than what Metadata provides so you can have better results running ads natively.
• They have some work to do to improve the user experience for running experiments because it is one of their best features but it's hard to use.

Incentivized

• There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
• Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
• The reporting UI is definitely clunky and unintuitive.

Incentivized

The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great

Incentivized

It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.

Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.

Incentivized

Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt

Incentivized

These aren't apples-to-apples comparisons: I used Triblio at a previous company. Triblio is primarily for ABM display and you can have smaller audience pools (to the company level). Metadata has a display ad component that I am not currently licensed for. Triblio has added ABM features like personalized landing pages and resource hubs specific to target companies which have the potential to be really effective. I evaluated Influ2. They seem to be really great at targeting a person level across channels. So you can run a campaign to an audience as small as 1-5 people at a specific company using various targeting methods including email upload. Metadata can't get this granular.

Incentivized

StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.

Incentivized

• Huge decrease in CPLs, CPMQL and Cost Per Opportunity
• Big improvement in MQL to SQL rates
• 90%+ of our leads from paid social now have valid business emails, before it was like 30%
• Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things

Incentivized

• For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
• Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.

Incentivized