| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Microsoft Advertising | Score7.9 out of 10 | N/A | Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide. | N/A |
 WordStream | Score6.9 out of 10 | N/A | Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Considered Both Products | No answer on this topic | |
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| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
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| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
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| Microsoft Advertising | WordStream | |
|---|---|---|
| Likelihood to Recommend | 5.9 | 9.1 |
| Likelihood to Renew | 10.0 | 9.0 |
| Usability | 6.0 | - |
| Support Rating | 9.1 | 9.6 |
| Implementation Rating | 7.0 | - |