TrustRadius: an HG Insights company

Microsoft Advertising vs. Yandex Direct

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.8 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Yandex Direct

    Score10 out of 10
    N/AYandex Advertising services (Yandex.Direct) include the ability to display ads on Yandex searches and across the Yandex Advertising Network. Services include native advertising for mobile, video advertising, as well as retargeting.N/A
    Pricing
    Microsoft AdvertisingYandex Direct
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft AdvertisingYandex Direct
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingYandex Direct
    Considered Both Products
    Microsoft
    Chose Microsoft Advertising
    Technically, there is no comparison with the above systems - just a lack of features and a bunch of technical bugs.
    Incentivized
    Chose Microsoft Advertising
    [Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether …
    Incentivized
    Yandex
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Microsoft AdvertisingYandex Direct
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Yandex Direct
    Feature
    Microsoft Advertising
    3.9
    3 Ratings
    Yandex Direct
    -
    Ratings
    Ad campaign creation7.23 Ratings00 Ratings
    Ad deployment8.13 Ratings00 Ratings
    Display advertising1.93 Ratings00 Ratings
    Ad display and retargeting segmentation3.63 Ratings00 Ratings
    Sequence targeting1.02 Ratings00 Ratings
    Contextual advertising4.53 Ratings00 Ratings
    Social advertising1.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Yandex Direct
    Feature
    Microsoft Advertising
    5.3
    5 Ratings
    Yandex Direct
    -
    Ratings
    Ad dashboards4.75 Ratings00 Ratings
    Ad performance reports4.74 Ratings00 Ratings
    Ad conversion tracking6.33 Ratings00 Ratings
    Ad attribution reporting5.43 Ratings00 Ratings
    Ad forecasting and optimization5.43 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Yandex Direct
    Feature
    Microsoft Advertising
    6.6
    4 Ratings
    Yandex Direct
    -
    Ratings
    Ad bidding6.64 Ratings00 Ratings
    User Ratings
    Microsoft AdvertisingYandex Direct
    Likelihood to Recommend
    5.9
    (67 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (11 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)