Microsoft Dynamics 365 Customer Insights vs. Salesforce Data Cloud

Customer [behavior] in your company website or app

Incentivized

Being a mid sized organization, the costing is achievable, but can’t say for those of startups. So I believe not suitable for small scale organizations and very well suited for large data analytics companies to gain market. Also, the maintenance is slightly difficulty and support for the product is comparatively slower than other similar products.

• Centralize customer data
• Help us understand client's behavior
• Efficient and reliable information

Incentivized

• Analysing customer trends
• Detailing information to gain market
• Reporting and analytics
• Improved security
• Providing data analytical tools and less scope of error

• Difficult to integrate with other microsoft tools

Incentivized

• Very expensive
• Does not integrate with HubSpot (another CRM). We have tried many times and it does not seem to connect
• Sometimes the website will load very slow where other websites are much quicker

Incentivized

it is easy to use after you get the hang of it. If you have an internal team of developers you will be able to maximise the usage a lot better. I would recommend it to people who need to organise data in a more unified way but I can’t speak to it from an infrastructure perspective as I’m not from the infrastructure team

Incentivized

I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.

Incentivized

I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice

Incentivized

• Great customer activities tracking.
• Creating invoices is quick.
• Profitable marketing reports creation has improved.

Incentivized

• Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
• It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
• I like that you can even see customer info from other agents making it nice to compare and try and pass others
• Makes the customers journey smooth sailing because everything is in one place

Incentivized