MicroStrategy Analytics vs. Zoho Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MicroStrategy Analytics
Score 8.5 out of 10
N/A
MicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
Zoho Analytics
Score 8.2 out of 10
Small Businesses (1-50 employees)
Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.
$30
0.5M rows, 2 users
Pricing
MicroStrategy AnalyticsZoho Analytics
Editions & Modules
No answers on this topic
Basic
$30
0.5M rows, 2 users
Professional
$30
per user per month billed annually
Standard
$60
1M rows, 5 users
Premium
$145
5M rows, 15 users
Enterprise
$575
50M rows, 50 users
Offerings
Pricing Offerings
MicroStrategy AnalyticsZoho Analytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing information.There is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
More Pricing Information
Community Pulse
MicroStrategy AnalyticsZoho Analytics
Considered Both Products
MicroStrategy Analytics
Chose MicroStrategy Analytics
[I feel like} Microsoft BI - MicroStrategy Analytics is worse in every way. Less templates, less canned reports, less third party integrations, less knowledgable consultants/employees, less core capability, much worse migration path to the cloud (Azure in Microsoft's case), and …
Chose MicroStrategy Analytics
  • Standardized & optimized data repository resulting in better pricing strategy and increase in revenue & profitability
  • Better decision making capability and efficient on-boarding of end users through a near real-time reporting platform
  • Four major investor segmentation reports for …
Chose MicroStrategy Analytics
Factors in going with MicroStrategy Analytics are cost, cloud saas, ease of integration, strong peer community, strong consulting partnership, and pre-existing relationships. The cost factor and pre-existing relationships played a defining role in the selection of the product.
Chose MicroStrategy Analytics
Implementation in Oracle are made difficult. And hyperion's excel interface is very useful.
Chose MicroStrategy Analytics
Microstrategy is already used in the organization and it clearly is used by many leading industries. Tableau and Salesforce are comparatively new to this.
Chose MicroStrategy Analytics
A long time ago we choose MS because their MHT but technology changes and this is not supported as well. Perhaps today I would rethink my decision.
Chose MicroStrategy Analytics
Tableau was more costly and took longer to learn to use. While it does have some perks (such as no metadata layer), I find using the online version of Tableau is not as fast as the online version of Microstrategy, and creating data descriptors is easier in the latter. Tableau …
Chose MicroStrategy Analytics
Microstrategy provides us with the functions we need to manage our diverse data sets
Chose MicroStrategy Analytics
Tableau is a user friendly environment that creates visualizations, reports, and dashboards. The performance of Tableau is bad when querying large data sets. Users are not able to customize their reports as easily in Tableau as they can in MicroStrategy. Analysis and modeling …
Chose MicroStrategy Analytics
Microstrategy has a more centralized vision, the new version is making an approach to Tableau or Power BI in the data preparation and fast creation of data visualization. Qlikview is maybe similar in the vision to centralize the administration. Microstrategy analytics is the …
Chose MicroStrategy Analytics
Speed, visually, and sales process - MicroStrategy outranked Cognos by far.
Chose MicroStrategy Analytics
Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and …
Chose MicroStrategy Analytics
I found Birst to be a good tool when using perfectly normalized data, like they do on their demo. If your data or model are not perfect, the tool doesn't automatically figure out anything, so you have to do a lot of manual work. Also, the tool is not mature enough. For …
Chose MicroStrategy Analytics
I have only used SSRS 2012 and MicroStrategy 9.4.1 as reporting tools. SSRS is not as fully featured as MicroStrategy and does not have the same level of quality in the delivery of expert reports. MicroStrategy meets many more needs out of the box and allows for many more …
Chose MicroStrategy Analytics
Oracle OBIEE, IBM Cognos, QlikView - better integrated, single metadata, broader functionality
Chose MicroStrategy Analytics
It's complete in its functionality.
Chose MicroStrategy Analytics
business objects and microsoft bi
Chose MicroStrategy Analytics
We didn't select MicroStrategy, our IT department did. The team has since moved to Tableau, which is better suited to their needs.
Chose MicroStrategy Analytics
As a whole Microstrategy is good in more areas than the others are great in specific ones. It is probably not #1 in any particular category of BI Tool evaluations, but they are #2 or #3 in more categories than the all of the other tools we have evaluated. We selected …
Zoho Analytics
Chose Zoho Analytics
Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
Chose Zoho Analytics
Easy integration and the environment which we use is also Zoho Analytics
Chose Zoho Analytics
Compared to Qlik BI, Power BI, and Tableau, Zoho is a very economical option. It still manages to perform and proves to serve on par with the other mentioned software. It only lacks popularity, which is why not many people are using it. Zoho Analytics is a solid option for BI.
Chose Zoho Analytics
Our team, which is just one decision-maker for this kind of thing, evaluated the different offerings and presented us with the options. I'm sure he considered more than the three above, but I remember him talking about those 3. He explained what he thought would be best and …
Chose Zoho Analytics
Looker is more of a database. Build your own customization data sets and reporting. At the same time, Looker's forecasting tool seems more accurate. I like Zoho's visual analytics of the data more. Zoho is better for presenting the data to others, while Looker is more raw data, …
Chose Zoho Analytics
Zoho Analytics is more user-friendly than Sisense. It offers an intuitive, drag-and-drop interface that makes it easier for non-technical users to create reports and dashboards. Additionally, its pricing is highly competitive compared to Sisense, making it a more cost-effective …
Chose Zoho Analytics
The cost for the functionality is considerably lower than the other tools that I considered. While the other tools offer advanced functionality above anything Zoho Offers - I do not require the advanced features that would justify the additional investment
Chose Zoho Analytics
Zoho CRM is more useful for our Org do to the instant data sync, however the report customization is far more superior in analytics.
Chose Zoho Analytics
Since we use Zoho Forms, it's way easier for us to integrate Zoho Analytics with Zoho Forms. We can easily connect Zoho Forms as a data source and setup a chart view without any unecessary manual intervention.
Chose Zoho Analytics
Besides using analytics, we’ve used spreadsheets like Excel to observe data and play with it. That’s good, but it lacks many of the visualization, access, and security functions that analytics provides for our team. Zoe does a great job of scalability and is definitely much …
Chose Zoho Analytics
Over 5 years ago, I started down a path to use Tableau as an analytics tool and quickly became dismayed--- it was hard enough to translate all the entity relationships from Zoho CRM and Zoho Desk (and software we used before that) into Tableau. Even worse, as an agile small …
Chose Zoho Analytics
While Tableau may have more versatility and visual appeal, it requires the addition of a database to store all the data you want to report on, is more complex to get setup and working correctly, and is also more expensive overall. Zoho Analytics is an all in one package …
Chose Zoho Analytics
Other Analytic softwares doesn't provide half of the features that Zoho Analytics provides, and they are not that cheap too, Making custom reports seems very easy in Zoho Analytics but found hard in other software's, and UI is easy to understand, Also Zoho Analytics provide all …
Chose Zoho Analytics
Azure Analysis Services, Google Analytics and Microsoft Power BI
Chose Zoho Analytics
It's much better to use Zoho Analytics than Google Sheets because the reports are much more scalable, don't crash, and load faster. The only thing we miss about Google Sheets was how easy it was to write custom formulas -- Zoho Analytics's custom formula building could be a …
Chose Zoho Analytics
Due to multiple features and more customizable dashboards, you can make which are not present in other platforms which I have compared during purchase time. Even further you can format the dashboard as per your choice which is another best features since we have to share our …
Chose Zoho Analytics
The integration functionality was so much slicker with Zoho Analytics. They've made it easy to reach out to 3rd party apps as well as other Zoho apps to bring the data all into one place.
Chose Zoho Analytics
There are many relevant features available in the other competitors product, but the uniqueness with Zoho Analytics it has lot of custom reports, and various chart/graph at its own scale.
Chose Zoho Analytics
Zoho Analytics is better in form of costing and pricing. The package is cheaper. The firm being large, small cap or mid cap, Zoho Analytics can help them provide accurate analytics and details. Customized graphical representation can be created which is easy to understand and …
Chose Zoho Analytics
We used Yellowfin for 1 year and it really doesn't compare to Zoho Analytics because it doesn't have the native integration with ManageEngine's tools and the customization is more technical, Zoho Analytics lets you create dashboards automatically, immediately when you connect …
Features
MicroStrategy AnalyticsZoho Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
MicroStrategy Analytics
10.0
Ratings
20% above category average
Zoho Analytics
8.7
Ratings
6% above category average
Pixel Perfect reports10.00 Ratings8.90 Ratings
Customizable dashboards10.00 Ratings8.50 Ratings
Report Formatting Templates10.00 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
MicroStrategy Analytics
10.0
Ratings
22% above category average
Zoho Analytics
8.1
Ratings
1% above category average
Drill-down analysis10.00 Ratings8.00 Ratings
Formatting capabilities10.00 Ratings7.60 Ratings
Integration with R or other statistical packages10.00 Ratings00 Ratings
Report sharing and collaboration10.00 Ratings8.60 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
MicroStrategy Analytics
10.0
Ratings
18% above category average
Zoho Analytics
8.4
Ratings
1% above category average
Publish to Web10.00 Ratings8.20 Ratings
Publish to PDF10.00 Ratings8.60 Ratings
Report Versioning10.00 Ratings00 Ratings
Report Delivery Scheduling10.00 Ratings8.40 Ratings
Delivery to Remote Servers10.00 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
MicroStrategy Analytics
10.0
Ratings
23% above category average
Zoho Analytics
8.0
Ratings
0% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)10.00 Ratings8.20 Ratings
Location Analytics / Geographic Visualization10.00 Ratings8.50 Ratings
Predictive Analytics10.00 Ratings7.40 Ratings
Pattern Recognition and Data Mining10.00 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
MicroStrategy Analytics
10.0
Ratings
16% above category average
Zoho Analytics
8.5
Ratings
0% above category average
Multi-User Support (named login)10.00 Ratings8.70 Ratings
Role-Based Security Model10.00 Ratings8.90 Ratings
Multiple Access Permission Levels (Create, Read, Delete)10.00 Ratings8.50 Ratings
Report-Level Access Control10.00 Ratings8.00 Ratings
Single Sign-On (SSO)10.00 Ratings8.60 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
MicroStrategy Analytics
9.7
Ratings
21% above category average
Zoho Analytics
6.4
Ratings
20% below category average
Responsive Design for Web Access10.00 Ratings7.30 Ratings
Mobile Application10.00 Ratings4.20 Ratings
Dashboard / Report / Visualization Interactivity on Mobile10.00 Ratings5.90 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
MicroStrategy Analytics
10.0
Ratings
25% above category average
Zoho Analytics
8.3
Ratings
6% above category average
REST API10.00 Ratings8.10 Ratings
Javascript API10.00 Ratings00 Ratings
iFrames10.00 Ratings8.50 Ratings
Java API10.00 Ratings00 Ratings
Themeable User Interface (UI)10.00 Ratings00 Ratings
Customizable Platform (Open Source)10.00 Ratings00 Ratings
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User Ratings
MicroStrategy AnalyticsZoho Analytics
Likelihood to Recommend
10.0
(0 ratings)
7.2
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
8.9
(0 ratings)
Usability
3.2
(0 ratings)
7.8
(0 ratings)
Availability
9.0
(0 ratings)
9.1
(0 ratings)
Performance
9.0
(0 ratings)
9.1
(0 ratings)
Support Rating
2.2
(0 ratings)
5.4
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
5.5
(0 ratings)
Configurability
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
9.0
(0 ratings)
7.2
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
8.2
(0 ratings)
User Testimonials
MicroStrategy AnalyticsZoho Analytics
Likelihood to Recommend
MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
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Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
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Pros
  • I think the dashboards are quite helpful to visualize on the spot data.
  • Creation of facts and attributes is simple - I have no programming experience and was still able to create and modify these items.
  • Scheduling reports to be run on a daily, weekly, or hourly basis is simple. It provides updated data on a timed basis with no need to go back into the program.
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  • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
  • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
  • Decision making regarding resource allocation.
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Cons
  • Visual Insight have multiple limitations. Few of them are listed here - i)Cannot change default graph colors ii) text/graph formatting are very very limited iii)Add metric to Color by / Thresholds is not possible iv)one of the worst limitation of the VI in older versions is that it is not possible to create filters that apply only to a specific visualization. For example if there are 4 graphs in one dashboard & if you have filters then those filters would be applicable for all of them
  • Some formatting options are not there either on Web or Developer especially while dealing with a document. We have to use both Web & Developer to solve issues.
  • While connecting with MDX cube reporting loses a lot of features.
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  • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
  • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
  • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
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Likelihood to Renew
I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
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Usefulness: I find Zoho Analytics highly useful for our data analysis needs. Its features, such as data visualization, reporting capabilities, and integration options, greatly aid our business and analytical processes. Ease of Use: The platform is user-friendly and intuitive, making it accessible to users with varying levels of technical expertise. Reliability: We trust Zoho Analytics to deliver consistent and reliable performance. The platform's stability and uptime contribute positively to our overall experience.
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Usability
Overall for most functions it is incredibly easy to use and understand - however more complicated features are very technical and require training skill. There is the possibility of creating reports that return inaccurate information if you do not have a solid understanding of the information.
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For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
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Reliability and Availability
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
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ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
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Performance
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
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ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
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Support Rating
[I feel as if] they answer the phone quickly, but can't answer any of your questions. Will get lost in a support ticketing system. Better off finding third-party online forums of MicroStrategy Analytics users huddled together trying to help each other do the most basic things.
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The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
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Online Training
I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
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No answers on this topic
Implementation Rating
We measured following KPI for the success
  • Increase in Business Feeds Loads
  • Reduction in Controllers Manual Work.
  • Conversion of Manual Work into Systematic Workflows.
  • Increase in Customer Spend
  • Reduction in Service costs
  • Reduction in time-to-market for new campaigns
  • Increase in cross sell and Up sell
  • Error reduction in customer Identification
  • Existing client retained
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If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
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Alternatives Considered
[I feel like} Microsoft BI - MicroStrategy Analytics is worse in every way. Less templates, less canned reports, less third party integrations, less knowledgable consultants/employees, less core capability, much worse migration path to the cloud (Azure in Microsoft's case), and ultimately turned out to be higher cost when we had to start adding modules and pay for professional services to do even the most basic reporting Google Charts - Not as fare comparison since this is a free SaaS product, but when we couldn't get things working with MicroStrategy Analytics, we starting using Charts just to get data out the door for the company. Amazing how easy it is, and free. Provides WAY more robust capabilities in your web browser for free.
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Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
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Scalability
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
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The system appears to handle large data volumes from different platforms and present the information in a standard format. While the information is helpful, the insight and analytics are very interesting and provide a return on investment. The next part is how the users use that data insight to make decisions.
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Return on Investment
  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
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  • Zoho Analytics has dramatically impacted the time we spend creating reports. We probably save 20+ hours per month.
  • Due to the tight integration with the rest of the Zoho platform, we don't have to manually import data; it just shows up for us.
  • Having some of these reports in our pocket is great when the owner wants to see something, and we're not in the office. I love the mobile app and the ability to see reports on the phone.
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ScreenShots

Zoho Analytics Screenshots

Screenshot of Zia Insights, which provides contextual intelligence with detailed diagnostics.Screenshot of where OpenAI's large language models (LLMs) are leveraged within Ask Zia to build complex queries, construct metrics and formulas, and discover public datasets.Screenshot of key metrics with KPI charts.Screenshot of streaming data, which is available for real-time insights. Users can process streams from Google Pub/Sub, Kafka, PubNub and APIs.Screenshot of reports accessed from iPad and Android tablets.Screenshot of custom machine learning models, available with a no-code assistant.