InMobi vs. Smaato

InMobi provides a wide range of tools and services to help app developers like us flourish in a highly competitive market. We presently run various campaigns with them and also use their DSP and affiliate network to assist us to accomplish our internal goals. They give great insight into the performance of each campaign and strive to enhance performance each time, demonstrating a desire to achieve greater outcomes.

Incentivized

Strong Google Exchange Bidding partner when comparing to other companies in EB.

Incentivized

• Great provider of bringing in new users to mobile app
• Driving real users to the app without the fluff
• Understand and identify the target audience
• Acquire new, high value users, not just installs
• Maximize the use of each creative to showcase the app to the target audience

Incentivized

• Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
• Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
• Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
• Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

Incentivized

• There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.

Incentivized

• Inventory can be a bit pricey in competitive markets like the US.
• Reporting dashboard is limited, needs work.
• They don't offer a lof of transparency about margins over media cost.

Incentivized

Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.

Incentivized

Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.

Incentivized

They offer reliable 24/7 technical support, covering technology issues, advice on inventory management, and media planning. They are one of the best mobile monetization platforms for Android and iOS developers who want to generate revenue from their apps. They also analyze and give suggestions on the implementation of advertising formats. InMobi selects the best matching advertisers.

Incentivized

Smaato has better anti-fraud controls than most exchanges. Even if the inventory ends up being a bit pricey, I am more comfortable running campaigns on Smaato because I know there won't be any issues with the clients claiming refunds for invalid traffic. I believe that as the industry matures, other SSPs will follow suit and prices will increase along with the board.

Incentivized

• InMobi's ad delivery platform is unique.
• Allows you to create a discovery zone within applications. Ads are selected.
• They can be interacted with ads.
• It results in better offers and effective personalized ads.

Incentivized

• We have seen prices a bit high, thus reducing profitability
• However, the vast reach has allowed us to get more budgets and fulfill them so the net effect is positive.
• We have been able to run campaigns that targeted the same user on mobile and desktop by running with Smaato and that has allowed us to get more budgets from specific clients.

Incentivized