MindFire Studio vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
MindFire StudioThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MindFire StudioThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MindFire StudioThryv
Considered Both Products
MindFire Studio
Chose MindFire Studio
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
MindFire StudioThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MindFire Studio
4.0
Ratings
62% below category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor2.00 Ratings00 Ratings
Ability to test dynamic content3.00 Ratings9.10 Ratings
Landing pages4.00 Ratings10.00 Ratings
List management5.00 Ratings8.90 Ratings
Triggered drip sequences6.00 Ratings9.70 Ratings
Dynamic content00 Ratings8.90 Ratings
Mobile optimization00 Ratings8.80 Ratings
Email deliverability reporting00 Ratings9.10 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MindFire Studio
5.3
Ratings
38% below category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation5.00 Ratings8.70 Ratings
Lead scoring and grading6.00 Ratings00 Ratings
Data quality management5.00 Ratings8.60 Ratings
Automated sales alerts and tasks5.00 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MindFire Studio
5.0
Ratings
39% below category average
Thryv
9.0
Ratings
10% above category average
Calendaring6.00 Ratings9.00 Ratings
Event/webinar marketing4.00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MindFire Studio
4.0
Ratings
61% below category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns4.00 Ratings9.40 Ratings
Social profile integration4.00 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MindFire Studio
6.0
Ratings
20% below category average
Thryv
6.6
Ratings
3% below category average
Dashboards6.00 Ratings9.10 Ratings
Standard reports00 Ratings8.60 Ratings
Custom reports00 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MindFire Studio
4.3
Ratings
54% below category average
Thryv
8.3
Ratings
27% above category average
API4.00 Ratings7.90 Ratings
Role-based workflow & approvals5.00 Ratings8.90 Ratings
Customizability4.00 Ratings8.10 Ratings
Best Alternatives
MindFire StudioThryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MindFire StudioThryv
Likelihood to Recommend
5.0
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
MindFire StudioThryv
Likelihood to Recommend
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Mindfire provides a direct correlation to a print piece.
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
No answers on this topic
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Read full review
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Read full review
Return on Investment
  • It has been a neutral experience
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments