Mintel vs. QuestionPro

If you are new to an consumer-facing industry and want to get the lay of the land, this would be a great product for you. It could help you understand consumer wants and motivators, and would be helpful for keeping up with an industry, and for developing your own stance within that industry. If you're an agency, supporting a brand, Mintel is helpful when trying to develop brand strategies (branding, which claims are best to highlight, consumer profiling, etc).

Incentivized

I would recommend it for VERY simple projects. For anything that requires extensive programming, it's probably better to have a professional survey programmer develop the code rather than the research manager or director. Otherwise, it's an easy to use and intuitive program. It's also a good option if pricing is a concern.

• beautiful graphs and visualizations that can easily be taken and put into your reports.
• a wide variety of topics and industries covered
• Mintel customer service reps are extremely responsive and are always willing to help you dig deeper into a topic if needed
• data accessibility -- you can download a pdf report, raw data, or just read articles

Incentivized

• Once you have designed a survey it is easy to send out to respondents and administer.
• QuestionPro offers a wide range of question types and sophisticated options such as randomization of responses and logic trees.
• QuestionPro generates basic charts that are decent for visual inspection of results of survey.
• Earlier versions of the user interface were intuitive and easy to use.

• it would be nice if Mintel got even more specialized with some of their industry/product groups. For example, we wanted to do research on what was happening in the consumer orthodontia space, but the best we could do is get info on consumer feelings around oral healthcare products like toothpaste, mouthwash, etc.
• If they offered a B2B version of this tool, that would be game changing.
• Affordability. Individual reports are quite expensive, but getting an annual subscription is probably also prohibitive for smaller businesses

Incentivized

• I would like the unique key generated for the respondents to be random and not follow a sequential number. We have bypassed this, but it needs additional effort and time.
• There is an option for the "finish page" which is a report that summarises the survey that has just been completed for the respondent has been in "beta" for a long time!
• Some of the advanced report options are only available online and would be useful to be able to download in different formats as are the more standard/simple filtered reports.

It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.

QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use

They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.

Try every feature and test take your surveys multiple times, running through different scenarios.

QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both easier to navigate than OneDrive’s Forms features. QuestionPro’s visual appeal falls short of Google, but it remains comparable with OneDrive.

Incentivized

• Mintel industry data has been the backbone of our agency's blog, email and marketing eblasts, which helps position us as a thought-leader.
• I can't say that Mintel stats single-handedly won some new business pitches for us, but adding Mintel stats to a pitch (especially one that we might be somewhat new to), has certainly strengthened our pitch and made us look like confident experts.
• when we've supported a client with a new product launch, we've used Mintel to develop an actionable plan about brand positioning, which claims to highlight and how their product will fit in the competitor landscape.

Incentivized

• Since we're a major research university, we don't really look at ROI as comanpanies do. However, when we switched from using Qualtrics, our five year contract with QuestionPro saved us over $900,000.
• The only negative impact was that it takes time and effort to move to any new tool.