MoEngage vs. Resulticks

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.

Incentivized

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

• Basic use cases of Push Notifcation and Email enablement
• Scheduling certain events with an API, as we have more APIs it's become very useful

Incentivized

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• Attribution
• Onboarding could be faster

Incentivized

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

Incentivized

The UI and visualise toons are very intuitive and do not require interpretation

It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

Incentivized

Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.

Incentivized

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

• It has increased our customer retention.
• Improved average revenue per user through cross-sell campaigns
• It has helped us make faster decisions through real-time analytics.

Incentivized

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels