monday marketer vs. Salesforce Marketing Cloud Social Studio (discontinued)

I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.

Incentivized

Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.

Incentivized

• Tool with a very dynamic interface
• The way monday.com notifies you when we have a message is very useful, everything is saved so we can look at it at any time.
• The monday.com autosave offers greater peace of mind when working with cards.
• Monday.com is a very well developed tool, with a modern design.

Incentivized

• Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
• Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
• Publishing - scheduling, drafting, tracking brand owned social posts.

Incentivized

• Importing Excel docs can sometimes be a struggle
• Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
• I like sub-items, but they aren’t always necessary so making them unremovable isn’t great

Incentivized

• The export or raw data can be tedious. Currently, the tool exports a 10,000 mention bulk CSV file. When dealing with larger brands like Nike, you are looking at well over 300K posts for a year. Parallel to this, is the lack of an exportable sample of data.
• Each widget can only showcase 3 months worth of data. So creating a trend line of volume of mentions must be done in 3 separate widgets and requires the user to manually piece them together.
• Though the tool consistently brings back the most volume, the data is not always clean. Within the data crawl, twitter user names are also scraped for your kewords, so going back to the above example, if your keyword is nike, and someone's twitter handle is @IhateNike, the post is often irrelevant to the brand.
• Though I find the tool quite easy to use, new users often tell me that the tool is incredibly confusing and not an intuitive process.
• Lack of Facebook posts, though this is a limitation of all social monitoring tools given the privacy settings of the social network
• Lacking the ability to input Boolean Syntax limits the depth of the keyword queries.

Our company's contract with Radian6 was up in January and we came to the unanimous agreement that we would look for another software. For the 18 months we had Radian6, very few employees knew how to use it and we were ready to try something new

It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.

Incentivized

• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.

The platform is rarely down

No issues with performance.

I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed

Incentivized

As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.

• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.

We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.

Incentivized

Radian6 is one of the popular social media monitoring tools, There are many features of the Radian6 that I can vote for over other tools. The important ones are the seamless Salesforce integration, The data presentation capabilities, Multiple profiles feature, keyword cloud. Despite the fact that the license is costly, the features and the integrations(specially SFDC) provided are very handful and worth the money.

Incentivized

• It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
• The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
• Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!

Incentivized

• Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
• Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
• If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.

Incentivized