monday.com vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
monday.com
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.
$12
per month per user
Optimizely Content Marketing Platform
Score 7.2 out of 10
N/A
Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
Pricing
monday.comOptimizely Content Marketing Platform
Editions & Modules
Basic
$12
per month per user
Standard
$14
per month per user
Pro
$24
per month per user
Enterprise
Contact Sales
Contact us
No answers on this topic
Offerings
Pricing Offerings
monday.comOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsYearly plan: Save 18% Monthly plan also available
More Pricing Information
Community Pulse
monday.comOptimizely Content Marketing Platform
Features
monday.comOptimizely Content Marketing Platform
Project Management
Comparison of Project Management features of Product A and Product B
monday.com
8.9
Ratings
15% above category average
Optimizely Content Marketing Platform
-
Ratings
Task Management9.50 Ratings00 Ratings
Resource Management9.30 Ratings00 Ratings
Gantt Charts8.40 Ratings00 Ratings
Scheduling8.60 Ratings00 Ratings
Workflow Automation9.50 Ratings00 Ratings
Team Collaboration9.40 Ratings00 Ratings
Support for Agile Methodology8.70 Ratings00 Ratings
Support for Waterfall Methodology7.00 Ratings00 Ratings
Document Management8.40 Ratings00 Ratings
Email integration9.30 Ratings00 Ratings
Mobile Access8.60 Ratings00 Ratings
Timesheet Tracking9.00 Ratings00 Ratings
Change request and Case Management9.60 Ratings00 Ratings
Budget and Expense Management9.10 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
monday.com
9.8
Ratings
26% above category average
Optimizely Content Marketing Platform
-
Ratings
Quotes/estimates9.80 Ratings00 Ratings
Project & financial reporting9.80 Ratings00 Ratings
Integration with accounting software9.70 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
monday.com
-
Ratings
Optimizely Content Marketing Platform
7.1
Ratings
12% below category average
Ideation00 Ratings8.00 Ratings
Approval workflows00 Ratings7.40 Ratings
Content collaboration00 Ratings8.10 Ratings
Content calendar00 Ratings6.20 Ratings
Network for content licensing/production00 Ratings6.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
monday.com
-
Ratings
Optimizely Content Marketing Platform
6.7
Ratings
19% below category average
Content hub00 Ratings7.40 Ratings
Forms / Gated content00 Ratings3.00 Ratings
Embedded CTAs00 Ratings8.10 Ratings
Content distribution00 Ratings8.20 Ratings
Content promotion00 Ratings6.00 Ratings
Content automation00 Ratings7.80 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
monday.com
-
Ratings
Optimizely Content Marketing Platform
7.5
Ratings
4% below category average
Audience profiling and targeting00 Ratings8.20 Ratings
Closed-loop tracking and reporting00 Ratings6.60 Ratings
Content performance analytics00 Ratings6.90 Ratings
Campaign optimization dashboard00 Ratings7.10 Ratings
Competitive analytics00 Ratings8.60 Ratings
User Ratings
monday.comOptimizely Content Marketing Platform
Likelihood to Recommend
9.0
(0 ratings)
7.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
6.5
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
8.6
(0 ratings)
-
(0 ratings)
Support Rating
9.4
(0 ratings)
8.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Configurability
8.2
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
6.9
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
monday.comOptimizely Content Marketing Platform
Likelihood to Recommend
Here, I will suggest that it is best to create employees, clients, or project reports. Easy to track with the dashboards. I did many integrations and developments. I can not list each of them here. I will say the best tool for management. I couldn't see criteria of unsuitable. But yes It will depend on the client's requirements. I will suggest it as very user-friendly tool for CEOs, CTOs, Managers, and company owners also for team.
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I think it's really well suited for organizations that have either big marketing teams that are scattered across different regions and different time zones because it helps everyone be aligned in terms of what is happening at any given time. That to me is one of the best things it can offer. The second thing is the management of the processes. You are not constantly reinventing the wheel when you work in marketing, you tend to have a process for doing certain jobs. For example, if you need to do an email or if you need to do a webinar, you will know what steps you need to take in order to deliver that. If you have lots of stakeholders that need to review things and need to approve things before they can go live, the CMP is the best tool for this because it keeps track of everything that is happening. You can assign steps to your legal team or your regulatory team and they have to go into the platform, be able to review whatever it is that you need them to review or approve. It keeps track of when that happened. There's no guesswork. You eliminate having to send things by email, by teams, by smoke signals. It's all in one place and if you ever needed to go back into things, everything gets saved there as well. All your working files up to your final files are all saved within the platform. You can manage your versions, you can reuse things in the future. There's so many possibilities for it. It depends on what you're trying to do, but at bedtime, if I do anything, no matter what you're trying to do, you'll find the right application within the platform to be able to make your job alive easier.
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Pros
  • Set stages for each task and assign people to those stages to move projects along
  • Set up automated tasks to get assigned to people and to send out notifications to Slack as well as emails to contractors to work on a project
  • Create multiple boards for projects and the ability to review tasks by date to make sure no project slips through the cracks
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  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
  • Ensuring I have set up a Private board vs public board is not clear - it would be useful to have an additional alert when creating a board as I work with sensitive information. It will eventually be used in a team based environment but while I test the boards, they needs to be private.
  • Time tracking is clumsy, could be easier to record
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  • In my opinion, there are too many notifications, making it difficult to manage and figure out which ones are necessary and which ones are not.
  • I feel workflows are over engineered.
  • For medium-sized organizations, the tool is overly complicated and requires a significant investment to optimize it.
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Likelihood to Renew
Teams involved in content creation, such as marketing or editorial teams, could use monday.com to manage the entire content lifecycle. Boards might track content ideas, assignments, drafts, reviews, approvals, and publication schedules, helping teams collaborate and keep content production on track.
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No answers on this topic
Usability
It's straightforward to use and simple to understand. They have tutorials on different elements of the system that you can learn. The workflow there is very intuitive, drag and drop, which doesn't require a learning curve for most people. Templates that also make things more accessible can be found.
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As a Content Operations Manager, I find the customizable task views and calendar views to be most helpful in the Plan Module. This allows me to have visibility into each team's overdue tasks, and determine where my time is best allocated to help in content production. The Library is a easy to access and highly used function as well for sharing assets across teams
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Reliability and Availability
There have only been 2 instances in the past year where monday.com was down.
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I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
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Performance
Everything performs fairly well. Every now and then there are user errors where an employee will not click "ok" on a note they've created and simply exit out (I do wish that something was in place to prevent this, such as a pop "are you finished?")
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Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
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Support Rating
monday.com only really care about accounts that have 20 seats or more. While this is great for monday.com, it pushes smaller organisations to evaluate alternatives. We rate monday.com highly in our organisation because key staff have already got good experience with the application and we know we will get to 20+ seats one day. But, till then the billing model and lack of permanent enterprise features is a dread.
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The NewsCred team is very responsive and helpful with any technical issues.
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Online Training
To have someone walk you thru the features and capabilities of Monday.com is priceless. Someone also coming along later in the contract to see if you are maximizing the program to suit your company needs is beyond helpful. The staff that have provided this training are fun, creative and very patient.
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Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
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Implementation Rating
We signed up for the accounts. Created the accounts. Ran the trial version and tested it live while we were running multiple projects and found that it was fitting our needs perfectly. When the trial ended and we were asked to purchase the full version, we did. We have found other ways to use it and it's a breeze.
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No answers on this topic
Alternatives Considered
We decided to go with monday.com because they offered a free tier for nonprofits and because they are easier to use and offered additional features that we could not find on the other choices. Hands down, there was no better choice for us than monday.com.
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I use mainly Microsoft Dynamics, CRM, customer insights, journeys for marketing, email automation or marketing automation. I use Seismic. We're looking to launch an events platform, which I'm not using yet, but that will be a tool that I will want to integrate with the other systems I'm using. Customer Insights Journeys is probably the biggest other tool that I use that I'm trying to be an SME in.
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Scalability
For it to work across multiple departments and sites, I would like to see improvements made with integrations and automation. For this question, I am acknowledging not only the addition of internal triggers/automation, but also an expansion on external ones.
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Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
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Return on Investment
  • By using monday.com as an enablement tool for templated onboarding plans, we have been able to begin calculating the number of manager hours saved through our work (not defined yet).
  • monday.com's reporting tools also allow us to more easily report on the productivity and output of our team since we keep up with all projects and subitems in monday.com.
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  • It certainly has helped. I think there is guardrails in how you use CMP, what you are putting in. It needs to be the right way of how you want to work, otherwise you're going to create a mess within CMP. So creating that framework outside and implementing it into the system I think is quite important. Again, that's our way of working, but I think it has helped us.
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ScreenShots

monday.com Screenshots

Screenshot of Work OSScreenshot of Ready-Made TemplatesScreenshot of MobileScreenshot of Visual BoardsScreenshot of Real-time NotificationsScreenshot of Automations

Optimizely Content Marketing Platform Screenshots

Screenshot of Opal, Optimizely's AI, which acts as an extension to the marketing workforce. Use cases include building comprehensive campaign and content briefs, suggesting how to best execute a campaign, creating on-brand content for any channel and providing suggestions for ongoing optimization.Screenshot of Marketing Work Request Prioritization. This streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Digital Asset Management. With Optimizely Content Marketing Platform's integrated asset repository, marketers can upload, organize, and share assets within the same platform where content planning, creation, and collaboration take place.Screenshot of a Visual Calendar. Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of the Calendar. This offers visibility into planned and scheduled content and campaigns with the ability to save and share views.