Monetate vs. SmartFocus, now part of Actito
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Monetate | Score6.2 out of 10 | N/A | Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies. | N/A |
 SmartFocus, now part of Actito | Score7.3 out of 10 | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
| Monetate | SmartFocus, now part of Actito | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Monetate | SmartFocus, now part of Actito | |
|---|---|---|
| Likelihood to Recommend | 5.4 | 7.0 |
| Likelihood to Renew | 8.2 | - |
| Usability | 6.4 | - |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 8.0 | - |
| In-Person Training | 10.0 | - |
| Implementation Rating | 9.1 | - |
| Vendor post-sale | 5.8 | - |