Moz Pro vs. RavenTools

Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.

Incentivized

I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.

Incentivized

• Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
• Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
• SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.

Incentivized

• Centralize data points and resources to a single area and platform for easy access and review
• Visually present data to customers without being overwhelming or cumbersome in data overload
• Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.

Incentivized

• Backlink database is limited
• Industry specific jargons and mentions would be helpful
• Error tracking is very misleading
• Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check

Incentivized

• The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
• The reports occasionally have glitches, such as overlap of different modules.
• The keyword tracking tool does not provide easy tracking of rankings over time.

Incentivized

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.

it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better

Every time I've ever needed it, it's been there.

I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.

Incentivized

RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process

gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, competitor analysis, and site audits.

Incentivized

As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.

• Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
• The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Incentivized

• RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
• RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.