mParticle vs. Revenue Roll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
mParticle
Score 8.0 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Revenue Roll
Score 0.0 out of 10
N/A
An audience analytics platform for ecommerce used to retarget bounced, high-intent anonymous site visitors and also to visualize the customer journey.
$499
Pricing
mParticleRevenue Roll
Editions & Modules
No answers on this topic
Audiences Only - Starter
$499
per month 10,000 Unique Identified Visitors
Complete Platform - Starter
$1249
per month 10,000 Unique Identified Visitors
Audiences Only - Growth
$1499
per month 50,000 Unique Identified Visitors
Audiences Only - Enterprise
$2499
per month 100,000 Unique Identified Visitors
Complete Platform - Growth
$4999
per month 50,000 Unique Identified Visitors
Complete Platform - Enterprise
$8999
per month 100,000 Unique Identified Visitors
Offerings
Pricing Offerings
mParticleRevenue Roll
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
mParticleRevenue Roll
Best Alternatives
mParticleRevenue Roll
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.7 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.7 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
mParticleRevenue Roll
Likelihood to Recommend
6.8
(10 ratings)
-
(0 ratings)
Likelihood to Renew
5.5
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(10 ratings)
-
(0 ratings)
User Testimonials
mParticleRevenue Roll
Likelihood to Recommend
mParticle
If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
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Revenue Roll
No answers on this topic
Pros
mParticle
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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Revenue Roll
No answers on this topic
Cons
mParticle
  • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
  • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
  • Audiences...definitely not as robust as Amplitude
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Revenue Roll
No answers on this topic
Likelihood to Renew
mParticle
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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Revenue Roll
No answers on this topic
Support Rating
mParticle
Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
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Revenue Roll
No answers on this topic
Alternatives Considered
mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
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Revenue Roll
No answers on this topic
Return on Investment
mParticle
  • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
  • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
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Revenue Roll
No answers on this topic
ScreenShots