mParticle vs. Rudderstack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
mParticle
Score 8.0 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Rudderstack
Score 3.2 out of 10
N/A
Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.
$600
per month
Pricing
mParticleRudderstack
Editions & Modules
No answers on this topic
Starter
$600
per month
Growth
Custom
Enterprise
Custom
Offerings
Pricing Offerings
mParticleRudderstack
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
mParticleRudderstack
Considered Both Products
mParticle
Chose mParticle
We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway.
Chose mParticle
I wasn't a part of the decision making process
Chose mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Chose mParticle
vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.
Chose mParticle
Great customer service over Segment and really solid UI.
Rudderstack
Chose Rudderstack
Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't …
Best Alternatives
mParticleRudderstack
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Score 8.6 out of 10
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Score 8.6 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
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Score 8.6 out of 10
Bloomreach - The Agentic Platform for Personalization
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Score 8.6 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
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Score 8.6 out of 10
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User Ratings
mParticleRudderstack
Likelihood to Recommend
6.8
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
5.5
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
mParticleRudderstack
Likelihood to Recommend
Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.
Read full review
Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
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Pros
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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  • Event streams
  • Reverse ETL
  • Identity resolution
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Cons
  • UI for events for customers takes time to update, its unreliable.
  • Hard to inspect the data once its inputted.
  • Not possible to link data with other non-customer related data.
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  • Alerting
  • Destination catalog
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Likelihood to Renew
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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No answers on this topic
Support Rating
They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.
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No answers on this topic
Alternatives Considered
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Read full review
Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
Read full review
Return on Investment
  • This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
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  • Significant savings in developer resources
  • Faster moving product insights
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ScreenShots