Muck Rack vs. PRgloo

Muck Rack has the potential to be a very powerful tool that can improve PR agency efficiency across the board. The death knell for Muck Rack, and the reason why we terminated our contract early, was that they offered a complimentary six-month on-ramp to win our business. In other words, we had six full months to use Muck Rack while we were still using the other two vendors' products. Multiple team members compared results head-to-head for a wide range of our clients and Muck Rack simply did not stack up. That six-month overlap period proved to be very eye-opening and enabled us to reveal what we found to be severe limitations in terms of the quality of the database and the quality of the reporting.

Incentivized

We highly recommend PRgloo to all kinds of teams that require SEO results in a short amount of time, as many of the application-oriented features such as data filtering serve to streamline the work as much as possible. PRgloo is ideal for working in conjunction with online data Analytics management services, integrating with platforms such as Google Analytics.

Incentivized

• The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
• I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
• The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
• I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!

Incentivized

• PRgloo is a software optimized for the development of correct multimedia communication in groups, which is constantly maintained by highlighting its analysis mechanics at a visual level, which helps not only with error correction processes but also in the improvement of the team's organization facilities.

Incentivized

• When you export a media list, it does not include the email address so you have to search for it offline or on the journalist's profile. It's annoying.
• Sometimes when you save a list, not all the contacts you marked are saved and you have to do it over.
• There isn't a "click all" button to add all of the contacts to a list. You have to wait until all the people load - which isn't ideal for productivity.

Incentivized

• The templates for working with newsletters are very poor and problematic at a technical level, leaving behind things like the application of attributes that help to filter them properly, and therefore making it difficult to see those of some operations in areas that require quick attention, especially when performing analysis manually.

Incentivized

It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.

Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.

Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship

Incentivized

I was not involved with the implementation.

I previously used Cision PRWeb. It was a good service, but for what I needed it wasn't as affordable and I also found the backend system difficult to navigate and manage. I loved the ease of use and the ability to find out what I needed almost immediately once I logged into Muck Rack. Because I have to think so much already, having a platform that takes the weight off having to do a lot of extra research and ask questions to just use the system effectively and efficiently is a gift.

Incentivized

• Muck Rack has paid for itself, as the ability to access its media database is essential to the media relations work I do on behalf of my client. By having access, it helps me make strategic choices of which media to pitch for what and when, which ultimately leads to positive client placements in key articles. This in turn leads to happy clients!

Incentivized

• We recommend PRgloo to quickly achieve a guaranteed increase in profits, usually shortly after starting to implement the use of the service, because through it is not only easier to carry out time-saving analysis, but also to obtain more possibilities when interacting with audiences.

Incentivized