MutualMind (discontinued) vs. Nielsen Audience Segments
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 MutualMind (discontinued) | Score5.6 out of 10 | N/A | MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016. | $1,000 per month |
 Nielsen Audience Segments | N/A | N/A | Nielsen Audience Segments is a turn-key data solution that provides comprehensive audience profiles and powers next-generation campaign targeting by combining Nielsen’s proprietary data with data from trusted providers. Available on a custom basis directly, or on participating demand-side platforms, the solution helps implement high-impact audience strategies. And because the segments are ID agnostic, they can be used on any participating platform–even platforms like CTV and podcasts. | N/A |
| MutualMind (discontinued) | Nielsen Audience Segments | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| MutualMind (discontinued) | Nielsen Audience Segments | |
|---|---|---|
| Likelihood to Recommend | 7.3 | - |
| Likelihood to Renew | 8.2 | - |
| Usability | 6.4 | - |
| Availability | 7.3 | - |
| Performance | 7.3 | - |
| Support Rating | 7.3 | - |
| In-Person Training | 7.3 | - |
| Implementation Rating | 8.2 | - |