MVPindex vs. Talkwalker by Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MVPindex
Score 9.0 out of 10
N/A
MVPindex's software helps brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations with an integrated omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. The software platform is designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions.N/A
Talkwalker by Hootsuite
Score 9.1 out of 10
N/A
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.N/A
Pricing
MVPindexTalkwalker by Hootsuite
Editions & Modules
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Offerings
Pricing Offerings
MVPindexTalkwalker by Hootsuite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MVPindexTalkwalker by Hootsuite
User Ratings
MVPindexTalkwalker by Hootsuite
Likelihood to Recommend
9.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
MVPindexTalkwalker by Hootsuite
Likelihood to Recommend
Customer Service at MVPindex is top notch. Whenever I have a question or a problem, they are quick to answer or fix
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Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
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Pros
  • Social Brand Valuation
  • Broadcast Brand Valuation
  • Logo Tracking
  • Customer Service
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  • Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
  • Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
  • Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.
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Cons
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  • A recent update has made adding filters to the dashboard far more convoluted than necessary.
  • Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
  • The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.
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Likelihood to Renew
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Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
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Usability
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Despite all the functionalities available on the platform, I never felt overwhelmed or confused
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Performance
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Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
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Support Rating
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They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
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Alternatives Considered
MVP has the most advanced logo tracking capabilities and is the only one challenging the status quo in Broadcast measurement
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I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
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Return on Investment
  • They helped us make our social media posts more valuable for our partners without upsetting our fans
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  • Having learned how to better leverage the system has resulted in a greater diversity in projects and clients that we didn't have the capabilities to service before, which has in turn increased our visibility to the wider company.
  • It has reduced the amount of time it takes to do reporting from traditional desk research and utilizing other monitoring tools.
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ScreenShots