Nativo vs. Sharethrough

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.

Incentivized

• Easy to set up
• Good reporting
• Good support
• Provide network advertisers for unsold inventory

Incentivized

• The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
• Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
• As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.

Incentivized

• It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
• It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.

Incentivized

• We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
• Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.

Incentivized

The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.

Incentivized

• Overall the results are positive.
• We are able to monetize the unsold inventory through its network.

Incentivized