NielsenIQ Connect vs. TapClicks

When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed.

Incentivized

• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Incentivized

• Missing some configuration of metrics, timelines, reporting.
• Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
• Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.

Incentivized

TapClicks is a must have for our agency clients

Incentivized

TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.

Incentivized

Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.

Incentivized

After thoroughly evaluating multiple reporting and analytics platforms on the market like AdStage, Funnel.io, and Domo, our team felt that TapClicks integrated with the most third-party marketing, advertising, and website analytics platforms while providing very customizable and visually pleasing reporting modules, graphs, and charts. We also were impressed by the TapClicks services offering. We are very pleased with our decision and have no plans to switch providers. By utilizing TapClicks, our agency has been able to close more business, provide better reporting, increase revenue, and scale.

Incentivized

• Greater efficiencies in providing reports to our clients
• Great reporting features to sell when we're trying to close new business as an agency
• Ability to resell and add margin to our investment
• Automated reporting for our clients which saves our team time

Incentivized