NinjaCat vs. RavenTools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
NinjaCat
Score 8.0 out of 10
N/A
NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…N/A
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
NinjaCatRavenTools
Editions & Modules
No answers on this topic
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
NinjaCatRavenTools
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
NinjaCatRavenTools
Considered Both Products
NinjaCat
Chose NinjaCat
NinjaCat offers the best of both worlds. It will not break the bank, as these other platforms can run high prices for small businesses, but at the same time offers one of the most in-depth data insights. The biggest difference though is the support team at NinjaCat. They will …
Chose NinjaCat
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.
Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive …
Chose NinjaCat
There are a couple others out there right now. Most are choosing home-grown options. We attempted that route as well and NinjaCat expanded my perception of what was possible. I couldn't even scope the home-grown work to match what NinjaCat was able to do out of the box.
RavenTools
Chose RavenTools
RavenTools created a stronger platform that allowed us to really streamline our processes and keep our clients happy by providing monthly insights to the progress, successes, and advantages of our team creating marketing and executing efforts. My agency had been long-time fans …
Chose RavenTools
I was with Web SEO tools for maybe a month before I cancelled and went over to RavenTools. I preferred RT immediately and five years later I am still using them. More cost-effective and their reporting tools were so much easier for my clients to understand - which to me was the …
Chose RavenTools
Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest …
Chose RavenTools
RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign.
Chose RavenTools
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I …
Chose RavenTools
We use RavenTools because it is helpful to have the suite of products in one piece of software. In the past we used different software for social media management, another for site audits, a different one for backlink tracking and another one to monitor local search. Having all …
Chose RavenTools
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz …
Chose RavenTools
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think …
Chose RavenTools
I've never used any other product but I remember the reason we went with this product versus the other products we researched was because it offered a lot more tools for your money.
Chose RavenTools
Moz is much better at SEO analysis and keyword rank tracking, but it doesn't offer the kind of reporting aggregation that Raven does.
Chose RavenTools
ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry.
Chose RavenTools
We selected RavenTools because it appeared very broad and robust, but upon using it on a regular basis, we realized that it was mostly just a loose conglomerate of data pulled from various sources. It doesn't cross analyze and it doesn't allow for the same flexibility in the …
Chose RavenTools
RavenTools, seoClarity, and BrightEdge are all ostensibly the same things—one-stop shops for SEO analysis of multiple domains. However, versus those other tools, RavenTools is a completely different beast. Its strength is in its reporting, which is modular and highly …
Chose RavenTools
I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these …
Chose RavenTools
RavenTools is as solid as it comes when you're choosing a marketing application to suit a variety of needs. Since it is a web application it can be accessed anywhere, at anytime by the users you have in your account, just as long as they have internet access. A lot of choices …
Chose RavenTools
Conductor Searchlight - Heinous. The tool doesn't function well, not as responsive as RavenTools and other SEO suites I've used and it's far too expensive. Most people probably buy into it because they are fooled by the price thinking that they will get a tool that's worth that …
Chose RavenTools
Now in my current company, where we do not use RavenTools, the reporting process is very long and extensive. Our entry-level employees have to build out the reports themselves in excel rather than using a program and spending more time on insights.
Chose RavenTools
Having used RavenTools in two different positions the ease of use, ability to pull in PPC information and the flexibility to add information either via text, images or HTML set it apart from a lot of the other tools out there. It also was easy to set up, add, remove clients and …
Chose RavenTools
Well to be honest, we hadn't tried other solutions before RavenTools. Until we started with them we were doing all of our work the old fashioned way, pouring through code for on-site SEO problems and kicking out reports and/or screenshots of charts from other services depending …
Chose RavenTools
Very similar in a lot of regards. All a matter of preference and what you need.
Chose RavenTools
Moz, Searchlight, Wordstream, marketvibe
Chose RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us …
Features
NinjaCatRavenTools
SEO
Comparison of SEO features of Product A and Product B
NinjaCat
-
Ratings
RavenTools
8.4
Ratings
8% above category average
Keyword analysis00 Ratings10.00 Ratings
Backlink management00 Ratings7.00 Ratings
SERP ranking tracking00 Ratings10.00 Ratings
Page grader00 Ratings10.00 Ratings
Competitive analysis00 Ratings10.00 Ratings
Site audit / diagnostics00 Ratings10.00 Ratings
Site recommendations00 Ratings2.00 Ratings
Task management00 Ratings8.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
NinjaCat
-
Ratings
RavenTools
10.0
Ratings
27% above category average
Local SEO00 Ratings10.00 Ratings
Social SEO00 Ratings10.00 Ratings
Mobile SEO00 Ratings10.00 Ratings
Global SEO00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
NinjaCat
-
Ratings
RavenTools
10.0
Ratings
17% above category average
Multi-domain support00 Ratings10.00 Ratings
Integration with web analytics tools00 Ratings10.00 Ratings
Best Alternatives
NinjaCatRavenTools
Small Businesses
Agency Analytics
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Score 9.9 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Alteryx Platform
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Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
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User Ratings
NinjaCatRavenTools
Likelihood to Recommend
1.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Availability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
7.7
(0 ratings)
9.0
(0 ratings)
User Testimonials
NinjaCatRavenTools
Likelihood to Recommend
NinjaCat is very good if you have a lot of clients in the same Industry doing similar advertising. You can set up templates and use them across multiple clients. All of our clients are in the same business and do digital advertising on the same platforms. It is time-consuming to set up the first set of reporting templates, so it could become cumbersome if you have different clients in different industries. That being said, the NinjaCat staff will do their best in assisting you with the onboarding and set up process.
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I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.
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Pros
  • Automated Report
  • Data Visualization
  • Customer Service
  • On-Boarding
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  • Centralize data points and resources to a single area and platform for easy access and review
  • Visually present data to customers without being overwhelming or cumbersome in data overload
  • Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
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Cons
  • The training was a little rocky, but that should be expected when implementing a new platform with such a vast scope of data sources and reporting formats.
  • Communication with our designated rep was a little difficult. I realize that they were trying to manage their time, but sometimes I just needed a 2-minute phone call to get an answer, and that proved to be difficult.
  • Occasional reporting delays. If you schedule too many client reports on the same day and time, the system can get bottlenecked. We haven't had any recent backlogs, but in the beginning it was troublesome.
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  • The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
  • The reports occasionally have glitches, such as overlap of different modules.
  • The keyword tracking tool does not provide easy tracking of rankings over time.
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Likelihood to Renew
No answers on this topic
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Usability
No answers on this topic
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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Support Rating
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
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RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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Alternatives Considered
NinjaCat offers the best of both worlds. It will not break the bank, as these other platforms can run high prices for small businesses, but at the same time offers one of the most in-depth data insights. The biggest difference though is the support team at NinjaCat. They will help you design any template when it seems like it can't be done and are friendly and patient the entire time.
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As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.
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Return on Investment
  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
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  • RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
  • RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
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ScreenShots