NinjaCat vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
NinjaCat
Score 8.0 out of 10
N/A
NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…N/A
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
NinjaCatSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
NinjaCatSupermetrics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
NinjaCatSupermetrics
Considered Both Products
NinjaCat
Chose NinjaCat
NinjaCat offers the best of both worlds. It will not break the bank, as these other platforms can run high prices for small businesses, but at the same time offers one of the most in-depth data insights. The biggest difference though is the support team at NinjaCat. They will …
Chose NinjaCat
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.
Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive …
Chose NinjaCat
There are a couple others out there right now. Most are choosing home-grown options. We attempted that route as well and NinjaCat expanded my perception of what was possible. I couldn't even scope the home-grown work to match what NinjaCat was able to do out of the box.
Supermetrics
Chose Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics …
Chose Supermetrics
Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case.
Chose Supermetrics
Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the …
Chose Supermetrics
I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data …
Chose Supermetrics
We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too.
Chose Supermetrics
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your …
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User Ratings
NinjaCatSupermetrics
Likelihood to Recommend
1.0
(0 ratings)
10.0
(0 ratings)
Support Rating
7.7
(0 ratings)
-
(0 ratings)
User Testimonials
NinjaCatSupermetrics
Likelihood to Recommend
NinjaCat is very good if you have a lot of clients in the same Industry doing similar advertising. You can set up templates and use them across multiple clients. All of our clients are in the same business and do digital advertising on the same platforms. It is time-consuming to set up the first set of reporting templates, so it could become cumbersome if you have different clients in different industries. That being said, the NinjaCat staff will do their best in assisting you with the onboarding and set up process.
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If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
  • Automated Report
  • Data Visualization
  • Customer Service
  • On-Boarding
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  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
  • The training was a little rocky, but that should be expected when implementing a new platform with such a vast scope of data sources and reporting formats.
  • Communication with our designated rep was a little difficult. I realize that they were trying to manage their time, but sometimes I just needed a 2-minute phone call to get an answer, and that proved to be difficult.
  • Occasional reporting delays. If you schedule too many client reports on the same day and time, the system can get bottlenecked. We haven't had any recent backlogs, but in the beginning it was troublesome.
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  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Support Rating
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
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No answers on this topic
Alternatives Considered
NinjaCat offers the best of both worlds. It will not break the bank, as these other platforms can run high prices for small businesses, but at the same time offers one of the most in-depth data insights. The biggest difference though is the support team at NinjaCat. They will help you design any template when it seems like it can't be done and are friendly and patient the entire time.
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Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
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  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots

Supermetrics Screenshots

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