Notified Public Relations Solutions with GlobeNewswire vs. Prezly

This service might be more well suited for large corporations with a lot of press coverage that they need to get out on a very regular basis. GlobeNewswire may be much less appropriate for smaller organizations that cannot commit to the annual spend of the contract and adhere to its strict nature and aren't sending out regular releases. Note that they did not work with us on contract flexibility once signed, so just be sure that you will fully utilize the service and really stay on top of the cancellation date because if you miss it, you will be automatically locked in for another year. Thus for smaller companies it will be best to stick to an a-la-carte service that will be flexible and work with you on your changing needs. That is definitely not GlobeNewswire.

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.

Incentivized

• Allows you to see coverage from numerous sources: print, online, broadcast, etc.
• Allows you to track coverage for numerous clients in one organized place.
• Allows you to receive incoming coverage via email.

Incentivized

• Organized Contacts / Contact Management
• Engagement Tracking
• CRM

Incentivized

• Marketwired has recently changed its online platform. It is more complex than necessary. I used it many times and still often had to call the help desk for advice. Sometimes there would be 'bugs' in the system that were out of my control and even the help desk struggled to resolve it.
• I used to simply email the news release & photos to the help desk and they'd get it out for me on time. It was effective and I appreciated the excellent customer service. Now the help desk are no longer allowed to distribute on a client's behalf, which is frustrating - even if you struggle using the online system.
• The section of the online platform I found most confusing was around which media a news story would be distributed too. There are a lot of choices and it wasn't obvious to me as to how they were sub-divided. I often had to check with the help desk to ensure I'd made the best selection for the news story.
• The level of customer service has declined. My account manager who previously provided excellent service was moved to another role as part of an internal restructure. Many team members at my agency voiced frustrations with the level of customer care.

Incentivized

• Prezly's platform tends to constantly present slowness issues if you are going to work with external flows coming from other platforms, usually while they are loading, or it can lead to the platform itself stopping its use. Our recommendation to deal with this is to simply copy the workflows inside Prezly, without using the original formats.

Incentivized

Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Incentivized

We have only ever used GlobeNewswire and have had such success that we don't feel the need to evaluate competitors or switch to another solution in over 5 years.

Incentivized

It's been a while since I evaluated Prezly against Cision. It's an apples-to-oranges comparison because Cision has a lot of additional features, but Prezly has a robust CRM platform and digital newsroom that outflanks the Cision newsroom in look, feel and ease of use, not to mention cost. It has been several years since I did the comparison, so the Cision offerings may have changed in the meantime, to be fair.

Incentivized

• Circulates news on our company which raises credibility for us in the industry and to clients.
• Being able to use our releases as a resource to point to have had a positive impact on our social media presence.

Incentivized

• The biggest ROI is in time saved. when sending press releases before Prezly, I used merge emails in Outlook. It took 3-5 hours to refine my list, set up the outlook page, host links of assets, and then run test sends. Prezly can be set up and a release or distribution sent out in 1-2 hours (even less if we copy a previous set up).
• Prezly makes my website press room look amazing. Many media comment on the Prezly press kits I send along and appreciate that the pages are clean, easy to navigate and reliable.
• It is essential to have a contact management system with an opt-out.

Incentivized