Oktopost vs. Publer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oktopost
Score 9.0 out of 10
N/A
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…N/A
Publer
Score 9.4 out of 10
N/A
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…
$5
per month per user
Pricing
OktopostPubler
Editions & Modules
No answers on this topic
Professional
$5
per month per user
Business
$10
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
OktopostPubler
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
More Pricing Information
Community Pulse
OktopostPubler
Considered Both Products
Oktopost
Chose Oktopost
I don't use any similar tool for now.
Chose Oktopost
We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was …
Chose Oktopost
They had more reporting capabilities and integration to marketo, whereas GaggleAmp didn't.
Chose Oktopost
Buffer - it's good but I would say ideal for smaller teams.
HubSpot - is great as you have everything in one place - not as good as Oktopost for content curation though.
Chose Oktopost
oktopost offered higher functionality and analytics capabilities, and eloqua integration, which was rare.
Chose Oktopost
The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for …
Chose Oktopost
I used Hootsuite for a few years. Hootsuite's look and feel are very cumbersome, especially when compared to the bright and user-friendly Oktopost. Plus, HS is very basic and for each added item (or report) you have to pay more, while in Oktopost you just get a full package …
Chose Oktopost
I've used HootSuite in the past. It can't compare. The message asset and autoposting feature are invaluable.
Chose Oktopost
The right price point with the right functionality.
Chose Oktopost
Hootsuite, SproutSocial.
Our social media marketing is based on content marketing campaigns in order to generate leads. Oktopost is the only tool that has the capabilities to enable us to do that.
Chose Oktopost
The pricing model is better. Also the new functionalities that they are implement are very useful for us. We wanted also a tool that our salesforce team were happy to integrate with and this is not easy. I think in general it was the perfect tool for us, we have no negative …
Publer
Chose Publer
I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically
Chose Publer
The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
Chose Publer
Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far.
Chose Publer
Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find.
Chose Publer
At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time.

Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all.
Chose Publer
Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased
Chose Publer
We were using Hootsuite and while it was adequate, it was also cumbersome and expensive, relative to Publer, which thank-god we found. Not only does Publer download videos for you from many social media
Chose Publer
Great for Instagram, but not as versatile for other platforms. Publer gives us a more consistent experience across all channels.
Chose Publer
It was the only tool where I could have hundreds of accounts without costing an arm and a leg THAT HAS AN APPROVAL PROCESS BUILT IN.
Chose Publer
The other tools I have tried are either cheaper because they are lacking features, or the interface and user experience is complicated and clunky - or, they are priced to only be affordable by much larger organizations. I don't think Publer is cheap, but for the cost, they are …
Chose Publer
It's more affordable than Buffer and has a dark mode and media library. I don't have to upload my images one by one.
Chose Publer
Priced more competitively, easier to set-up and easier to use.
Chose Publer
Similar, but this seems to have the edge on price for small accounts
Chose Publer
I haven't use any other platforms yet. I have looked into Sprout social and Buffer I think it is called. But I am price sensitive and it seems like Publer is the best "bang for the buck" so to speak and as a new entrepreneur that is awesome for me!
Chose Publer
Not quite as powerful but easier to use and much more cost effective. Plus the Publer customer service is awesome. The prescheduling system makes batch processing my work much more convenient, and you can "reuse" a prior post then just alter some text or swap out an image to …
Chose Publer
I like Publer because it posts PDF documents and other social media networks do not post PDF document so that's why I like Publer and I recommended because when you want to post a PDF document a lot of social media scheduler is just will not let you post PDFs and that's why I …
Chose Publer
Cloud Campaign worked well for the most part, but some workflows were difficult to understand. It was also too expensive for my purposes. Publer does everything that I used Cloud Campaign for and does it better and for a lower price. I would highly recommend it to Cloud …
Features
OktopostPubler
Publishing
Comparison of Publishing features of Product A and Product B
Oktopost
-
Ratings
Publer
9.4
Ratings
16% above category average
Content planning and scheduling00 Ratings9.70 Ratings
Content optimization00 Ratings9.60 Ratings
Workflow management00 Ratings8.80 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Oktopost
-
Ratings
Publer
8.9
Ratings
12% above category average
Automated routing and prioritization00 Ratings8.80 Ratings
Bulk actions00 Ratings9.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Oktopost
-
Ratings
Publer
9.7
Ratings
14% above category average
Twitter00 Ratings9.80 Ratings
Facebook00 Ratings9.90 Ratings
LinkedIn00 Ratings9.70 Ratings
Google+00 Ratings9.40 Ratings
Instagram00 Ratings9.90 Ratings
Pinterest00 Ratings9.90 Ratings
YouTube00 Ratings9.70 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Oktopost
-
Ratings
Publer
9.4
Ratings
17% above category average
Campaign success analytics00 Ratings9.30 Ratings
Competitor analysis00 Ratings9.50 Ratings
Account management
Comparison of Account management features of Product A and Product B
Oktopost
-
Ratings
Publer
9.7
Ratings
19% above category average
Role-based user permissions & privileges00 Ratings9.70 Ratings
Mobile access00 Ratings9.70 Ratings
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OktopostPubler
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Growave
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Score 9.7 out of 10
CoSchedule Marketing Suite
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Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
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Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OktopostPubler
Likelihood to Recommend
8.0
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
9.5
(0 ratings)
Support Rating
6.4
(0 ratings)
-
(0 ratings)
Online Training
4.5
(0 ratings)
-
(0 ratings)
Implementation Rating
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
OktopostPubler
Likelihood to Recommend
The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
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Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.
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Pros
  • An all-in-one platform that organizes all content across multiple accounts.
  • Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
  • Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.
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  • I love the CALENDAR view, I think it looks really clean
  • I like how it changes the aspect ratios of the photos between social platforms for me
  • I love how I can simply log in with Google, that is a small detail but it helps
  • I love how I can "preview" to make sure I got everything right
  • I love lamp...
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Cons
  • Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
  • When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
  • The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
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  • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
  • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
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Likelihood to Renew
I don't think there is a need to change over to another platform. From the little that I've heard, Oktopost is comparable if not better than its competing products. We also have a great personal relationship with Oktopost's founders and team and enjoy collaborating in various forms with them.
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I love the tool, is simple and useful
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Usability
Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
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its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything.
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Performance
No answers on this topic
The pages do load very quick but in the the iPad form
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Support Rating
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
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Every time I have contacted Publer, I get answers right away
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Online Training
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
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No answers on this topic
Implementation Rating
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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No answers on this topic
Alternatives Considered
We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was mainly looking for something that fit our needs at the time and Oktopost worked well, but we still do have people using Hootsuite as well who perform different tasks. They both have unique features and benefits that work well.
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This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice.
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Scalability
No answers on this topic
I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
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Return on Investment
  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
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  • Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
  • Peace of mind knowing I can more easily stay consistent with my posting
  • More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
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ScreenShots

Oktopost Screenshots

Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox